IGN acquires pay-what-you-want game and book retailer Humble Bundle

14 October, 2017, 00:39 | Author: Darnell Taylor

In an interview with Gamasutra earlier today, IGN Vice President Mitch Galbraith stated, "If it's not broken, don't fix it", and that they want to give Humble Bundle "the resources they need to keep doing what they're doing".

"We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity", Humble Bundle co-founder Jeffrey Rosen said in the announcement. Humble branched into other services including a digital storefront, a monthly subscriptions service for games, and most recently as publisher for games like A Hat in Time.

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Humble has announced that the company has been acquired by IGN, though no significant staffing changes or alterations to the company's business model seem to be in place yet. It will also have some support from IGN with the aim of accelerating growth and raising more money for charity. When our parents found out that our "big idea" was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. In its announcement post today, Humble Bundle said that things will continue as normal for Humble Bundle and the products it now offers - it'll just have more resources at its disposal thanks to its new owner.

"If it's not broken, don't fix it", said Galbraith, who explained that IGN started looking to make a deal like this almost a year ago. "We don't want to disrupt anything we're doing right already", added Humble Cofounder John Graham. Since launch, the site has raised more than $100 million for various charitable organizations, including the Red Cross and the Make-a-Wish Foundation.


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