Facebook releases "Workplace Chat" app for desktop/mobile with game-changing features

27 October, 2017, 14:23 | Author: Sammy Rose
  • David Ramos  Getty

Facebook is also launching new features for Workplace, including a group video chat feature and a desktop chat app so users can send messages back and forth without the need to have Facebook open in their browser. For the unfamiliar, the Workplace is a #Social Networking Site designed especially for businesses and organizations to connect.

Simon Cross, the product manager for Facebook's Workplace, shared that the platform's early success can be attributed to big names that started using the feature in its launch year. In the coming weeks, Facebook plans to update Workplace Chat to include support for group video chat on desktop and on mobile. Some of these known brands are Delta, Starbucks, Spotify, Lyft, and Heineken. "A lot of other companies begin to sit up and take notice".

Currently, Workplace is used in 79 different languages by users all over the world. The number is up from 1,000 businesses that it had on its network in 2016.

However, customers have clearly resonated with its familiar feel and the fact that it looks and feels nearly identical to the consumer Facebook app, with the company banking on users being able to pick it up nearly immediately.

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Slack also reportedly has issues with scaling for larger organizations, and Workplace has stepped up to fill that void.

There were concerns that Facebook Workplace would be a hard sell. Slack, the highly valued Silicon Valley startup that offers a similar office tool, claims more than four million users.

In addition to the desktop chat feature, Workplace is revamping its look, opting for lighter colors and cleaner symbols. It includes one-to-one or group chats, and also file sharing, plus screen sharing, the latter of which will be a definite boon in the business environment. "But we wanted to make it even easier for people to work together in real-time, both on the go and at their desks".

"We're primarily focused on growth and engagement versus monetization at this point", he said.

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