Zoella Apologises For Advent Calendar Blunder As Price Gets Halved

15 November, 2017, 16:06 | Author: Cecil Buchanan
  • YouTube

Once the product is done and I'm happy with it, the retailer can decide how much they sell that for. A total of 142 reviews has so far given the calendar a rating of less than 1.5 stars. But over the past week, many have questioned the value of the calendar - which only includes 12 low-value gifts - and the ethics of selling something at that cost to her young fans.

Desperate to get their hands on the festive product, one fan wrote: "Zoella your advent calendar is so cute!"

"Zoella is a ideal example of people deliberately using their platforms for nothing other than to give themselves a bigger pay cheque every month". "The calendar is something I've worked on for a year", she said.

Boots has said it will slash the price of a controversial £50 advent calendar after it received a barrage of criticism online.

So Zoe thought it only right to mention the situation in her latest vlog, as she explains that it wasn't down to her to come up with the price point. "If you don't agree with the price don't buy it simple, no point moaning over it".

Zoella is a huge YouTube star, who has a whopping 11 million subscribers to her channel which is aimed at fashion and beauty obsessed teens.

After the controversy about the price of the calendar blew up, a spokeswoman for Zoella Lifestyle said "Zoe is incredibly proud of the Christmas collection and excited to see it in store".

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'However, the pricing and in-store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe'.

Last night Boots released a statement saying it would be selling the calendar for £25 rather than £50 from tomorrow as part of its Christmas promotions.

"The Zoella lifestyle advent calendar is full of 12 exclusive treats which are all clearly listed on boots.com and can not be purchased separately".

Zoella has yet to address the backlash against her.

The Boots and Zoella collaboration features 12 items, which many fans do not believe equate to the cost of the calendar.

She now lives in Brighton with her boyfriend and fellow online vlogger Alfie Deyes who runs PointlessBlog.

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