IPhone X Unavailability Pulls Down Apple Smartphone Market Share: Kantar

06 December, 2017, 08:39 | Author: Sammy Rose
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According to Kantar customers who ultimately made a decision to get the iPhone X resulted in Apple losing a 7.6 percent in mobile sales in October if you compared this figure to the same month previous year.

Normally Tamsin Timpson who looks after Kantar in Asia has sent through good detail on the Australian stats, but in the absence of that for the time being, we can see Android gaining 4.6% market share in Australia to 60.3%, while Apple fell 0.2% from 39.3% market share at the same time previous year to 39.1% as of Kantar's survey period.

Market share declined by 6.9% in Japan, 1.6% in Germany, 0.6% in France and 0.5% in Italy.

Android gained percentage points across markets up 4.3% in Europe, 8.2% in the US, and 7.5% in Japan.

In the October-quarter, Android's market share rose to 66.2 percent in the United States from 58 percent a year ago.

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While there is debate over whether the display on iPhone X is aesthetically pleasing, what is probably more concerning is that lack of apps that take full advantage of it. A 4.4 percent hike in Spain, from a microscopic previous share of 7.9 percent, and small French and Italian dips helped Cupertino keep the EU5 region's overall plunge at a not-so-terrible 2.1 percent level.

[The increase in the percentage of older iPhones signifies] considerable pent-up demand within Apple's base.

Apple is among the top five smartphone brands in China that accounted for 91% of sales during the three months ended in October.

Larger falls were seen in other markets, as can be seen in Kantar's chart below, and Kantar has an explanation as to why it might be happening.

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