Amazon takes Prime to Apple as Google drops YouTube

07 December, 2017, 15:01 | Author: Darnell Taylor
  • Image credit Pexels

Amazon and Google's tit for tat relationship has taken to new heights after Google announced on 6 December 2017 that it will be restricting YouTube access on Amazon products. It wasn't until relatively recently at WWDC 2017 when Apple and Amazon belatedly said they had reached an agreement to develop a dedicated tvOS app for the Apple TV. Now Google has been unhappy with Amazon using its YouTube service on its devices and this was the first step to make Amazon agree to its demands.

"Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we're excited to bring all of that great content to customers", Apple's senior vice president of Internet Software and Services Eddy Cue said in a statement on Apple's website.

"We hope we can reach an agreement to resolve these issues soon", says Google.

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV", the statement said. Then, last month, Amazon pulled Nest's latest devices, including its cheaper thermostat, from its online store. YouTube is also cutting access Monday for a second time to Amazon's Echo Show video device.

Amazon quickly responded to the move calling it a "disappointing precedent" on Google's part to selectively block customer access to an open website.

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The Prime Video app will be available on Apple TV 4K and previous generations of Apple TV, giving Prime Video members with Apple TV devices access to Amazon's content line-up.

Mountain View, California-based Google isn't the only competitor that has seen its products blocked from Amazon's site.

In 2015, Amazon stopped selling several of Google's hardware products online, including the search engine giant's Chromecast video and audio-streaming dongles.

Amazon will not retail Google's Chromecast, nor its Google Home range of goods, as you may have discovered, and the reason for this is that they compete directly with Amazon's own products.

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