Instagram Is Testing A Direct Standalone Messaging App To Replace Inbox

07 December, 2017, 18:10 | Author: Darnell Taylor
  • IG Direct

Instagram may lose its messaging feature as it gets broken out into a separate app. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app". When tapping on Direct from your home screen, you'll be greeted by a camera UI similar to what you'll find within Direct now.

The app, Direct, is available now for both Android and iOS in six countries-Chile, Israel, Italy, Portugal, Turkey, and Uruguay, the Verge reported. And it looks like Instagram is back on its bullshit with a new standalone messaging app. Swiping right from the Messages screen in Direct brings you directly to the main Instagram app. You will be happy to know that for the new app, Instagram includes four new filters including one that censors your speech when you least expect it, and another that superimposes your mouth over your mouth (yes, it is as odd as it sounds). The direct messaging feature is removed from Instagram once Direct is downloaded, but you can easily access it by swiping once again to the left in Instagram to see the Direct logo and then jump right to it.

The photo-centric social network is testing a standalone app devoted to messaging called Direct, according to The Verge.

If you're able to download Direct, you should note that it removes the inbox from the mainstream messaging app.

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The challenge for Instagram would be to expand Direct at the same time maintaining its simplicity which is the most appealing factor of the app. This is similar to how Snapchat opens, which is a way to encourage users to start taking and sharing photos.

By creating the standalone Direct app, Instagram is doing the same thing that Facebook did with Messenger.

Facebook Messenger, which started its journey with 500 million users and a wave of 1-star reviews, now sits at 1.3 billion users, and ratings have improved up to a 3-star average.

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