YouTube may launch its own streaming music service in 2018

08 December, 2017, 07:19 | Author: Darnell Taylor
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YouTube will launch a music streaming service next March, according to report published today by Bloomberg. Currently, YouTube has secured Warner Music Group, but is looking to also Sony Music Entertainment and Universal Music Group onboard. Now, on the back of the success of Spotify and Apple, they are beginning to recover. Yet major record labels say the growth would be even more significant if not for YouTube, which they criticize for not compensating them enough, considering how much people use the site to listen to tunes. Earlier this year, Goldman Sachs predicted in its Music in the Air report that the streaming music market would grow to $28 billion per year by 2030, and Google will certainly want a large slice of that pie. Without major label support, a streaming service can not offer proper content to keep users interested. At the moment YouTube is reportedly also in talks with a number of artists. Vevo, owned by Universal and Sony, distributes music videos for their acts.

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YouTube has so far not been able to create a music streaming service to match that of Spotify and Apple Music, with services such as Google Play Music, YouTube Music Key, Music Key and the music video-focused YouTube Red, not hitting the mark. Google combined both the YouTube Music and Google Play Music teams in February, and Google CEO Sundar Pichai had told investors earlier this year that the company planned to unite its music experiences under one roof.

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