Cindy Crawford Teams Up with Pepsi for Super Bowl LII Advertisement
12 January, 2018, 19:01 | Author: Cecil Buchanan
About her son Presley starring in the same ad, Crawford said: "We drove to work together, we shared a trailer, and just as a mom watching him perform, I was the proud stage mom standing by the monitor".
On Thursday, Pepsi revealed that Cindy Crawford and 50 percent of her supermodel spawn, 18-year-old Presley Gerber, will star in the beverage brand's upcoming Super Bowl commercial debuting February 4. The marketing blitz includes ads during next month's Super Bowl and the half-time show, and the beverage giant is bringing back retro packaging and its '90s-era Pepsi Stuff loyalty program. It's exactly that sense of family and love that led Crawford to reunite with Pepsi for a new commercial.
The handsome mother-son duo will be a part of the company's new "Pepsi Generations" campaign, which is "a celebration of the brand's rich history in pop culture for 120 years", according to a release.
PepsiCo Inc.is devoting one of its coveted Super Bowl ads to its namesake soda brand and enlisting Cindy Crawford's help, as the beverage company tries to claw back some of its lost market share. As though you even needed a reminder, Crawford is as stunning as ever, 26 years after the original advertisement aired.
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"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation", said Chad Stubbs, VP-Marketing for the Pepsi trademark in North America, in the news release.
"It was one of those moments in my career that when I walked down the street, people were like, 'Pepsi!' Or I'd be at a bar and people would send me over a Pepsi", Crawford remembered about the original and the massive impact it had. The 18-year-old will appear in the newest Super Bowl Pepsi ad alongside the iconic model. It's all about nostalgia for Pepsi this year.
This isn't Crawford's first time revisiting the commercial, however. The Pepsi Stuff program, meanwhile, will let customers get vintage shirts, hats and jackets by redeeming points.
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