Diet Coke Launches Into 2018 With Full Brand Restage in North America
13 January, 2018, 07:00 | Author: Regina Silva
Diet Coke may be the newly discovered secret to ridiculously long life - and this week brings even more refreshing news (see what we did there?) for the brand: Soon the company will unveil four new flavors of the soda, which was created in 1982.
Those are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry.
Soda sales have fallen as more people switch to low-calorie drinks and flavored fizzy water like La Croix.
The Coca-Cola Company has given Diet Coke, while leaving the recipe of the beverage unchanged, a new look, with bright colors on slimmer cans. "Diet Coke and Coke Zero Sugar are two delicious, no-calorie sparkling choices - it's just a matter of personal preference".
What do you think about Diet Coke's new flavors and new look?
Acevedo however said changes to the design and flavors will stay true to what Diet coke has stood for since its inception.
A new Coca-Cola advert will hit screens next week, focusing on the brand's flourishing Zero Sugar variant.
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The introduction of new flavors to the market, an effort by the company to attract new consumers, follows consumer reports pointing to a decline in volume sales of diet drinks. They also recommended sleeker packaging of the product.
Per Wednesday's release, Diet Coke will debut its new flavors and latest can design in stores this month.
Asked about this, a Coca-Cola spokesperson told just-drinks that the company is adopting the One Brand plan in the USA for regular, Zero and Life but not for Diet Coke because it "has such a large and loyal fan-base". "This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets".
The new design will feature the brand's iconic silver color accented with red and will include bold color palettes representing the new flavors. "We want to build on the success of the brand to date, reminding people of what makes it so special".
And finally, we're switching things up because change is delicious and because we can.
Diet Coke, known as Coca-Cola light in most global markets, is available in more than 110 countries around the world.
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