CES 2018 Highlights: Amazon, LG, Asus and Many More Announcements

14 January, 2018, 11:09 | Author: Darnell Taylor
  • Wiz's Google Assistant-enabled smart LED lights at CES. Voice assistants are increasingly being integrated with home appliances. Jae C. Hong  AP

Meanwhile Amazon is spreading Alexa far and wide to all sorts of different products that you would not typically associate with digital assistants like bathroom mirrors, shower heads, mesh routers, headphones, TV, navigation devices and even Windows computers. LG made a decision to use Meridian Audio and add an 8-inch touchscreen display and a front-facing camera on this device.

Google, Lenovo, JBL have come up with a new set of devices named as "smart displays". That would apparently put the Google Assistant at the heart of a smart home ecosystem, illustrating its close ties and integrations with other hardware from under the Alphabet umbrella like Nest thermostats and the Chromecast streaming adapter. While Amazon's showing was more muted, the online retailer did use CES 2018 to announce that Alexa would be coming to wearables everywhere. Google showed off self-branded devices, speakers, and televisions from partners.

If you're familiar with CES and the typical bout of companies and products they feature each year, you will know that Google is rarely amongst them. On Tuesday, the search giant had a few announcements to make which included its plans to expand Assistant this year and a new product called Google Pay.

Personally, I think these "smart displays" are the future of Google Assistant, and for me I don't think it's going to be worth buying anything else going forward. "Enabling instant access to Google services from the IVI provides new experiences for OEMs to deliver as they continue to seek new ways to connect drivers".

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Overall, digital assistants were in the spotlight at the event, in its second day, despite an array of digitalized home appliances and electric cars on display.

Google has also published an introductory video with Google Assistant working on a smart display.

The company has experimented with developing a version of Google Home with a screen, Rishi Chandra, vice president of the division, told Reuters in August. Both Lenovo and LG announced touchscreen-enabled smart speakers with Google Assistant on-board, which is likely to make up for Google not making a Google Home with a display yet.

We're becoming less embarrassed about talking to a machine as well, only 16% of consumers feel uncomfortable using voice commands in front of other people. About 45 million people in the United States will use smart speakers in 2018, research firm EMarketer estimates, and Amazon has about two-thirds of the USA market.

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