The Tide Pod Challenge has people eating laundry detergent pods for fun

14 January, 2018, 13:41 | Author: Darnell Taylor
  • A warning label is attached to a package of Tide detergent packets. So far in 2018 there have been 37 reported cases of teens eating them half intentional

"I think it's kind of foolish because, number one, I think most of the problem comes from the coating itself... if you look at data for liquid soap ingestion, just liquid soap ingestion by itself doesn't cause too many problems", Dr. Joe Krug of St. Vincent Health told WXIN.

Internet memes about laundry detergent and the deliciousness thereof are pretty old hat at this point, but in recent weeks, for whatever reason, something called the Tide Pod Challenge has taken hold.

The case that supports the detergent is made of material that dissolves when wet. The challenge consists of actual, real people filming themselves eating the pods, trying (and failing) to keep them down, then daring friends to do the same. In some videos, teens "cook" the pods in a frying pan before consuming them.

Ingredients in the pods include ethanol, hydrogen peroxide, and polymers - a highly-toxic mix of detergent meant to wipe out dirt and grime.

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It's hard to look upon 2018 as a clean slate full of possibility and the potential for positive change when the first trend to go viral involves consuming... laundry detergent.

The pods are bright and colorful, causing some children to believe they are candy. Enjoy a meme about it here or there, but don't ingest laundry detergent. At least 10 deaths have been linked to ingesting detergent pods, according to the CBS News report. Two were toddlers, eight were seniors with dementia.

The parent company of Tide, Proctor and Gamble, released a statement saying tide pods "Should not be played with, whatever the circumstance is, even if it is meant as a joke". "No one should be putting anything like that in their mouths, you know?"

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