WhatsApp launches business app globally

21 January, 2018, 02:15 | Author: Sammy Rose
  • A preview of Whats App Business app

The Facebook-owned messaging app WhatsApp has launched WhatsApp Business application for small business owners.

The WhatsApp Business app is the initial entry point in this market.

Idema, who was a Facebook executive before joining WhatsApp a year ago, explained that the company intends to charge businesses in the future, but added that it was too early to talk about when it would happen or what future business services would be like. WhatsApp for Business is now available to download for free. However, both the countries have missed out on the first round of release of the application. The giant will soon make this app available to more countries.

WhatsApp Business can be downloaded through the Google Play Store in the USA, U.K., Mexico, Italy and Indonesia. It will roll out around the world over the next few weeks.

WhatsApp Business is finally rolling out to Android users.

If you have already opted to be a beta tester of WhatsApp, then you can easily get these features along with the 2.18.18 version of the app or get the app updated from the Google Play Store. We still do not know either how WhatsApp will monetize the new WhatsApp Business.

WhatsApp has over 1.3 Billion daily users around the world.

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Regular users can continue using WhatsApp as usual as there's no need to download anything new.

To help businesses better understand how their WhatsApp Business activities are working, WhatsApp will give them access to analytics data, such as the number of messages read. You can even click on the website from the same page to explore their websites as well. "Over time, some businesses will have Confirmed Accounts once it's been confirmed that the account phone number matches the business phone number", WhatsApp said in a statement. You can quick send messages and can create group and much more within the app.

Users will know that they are dealing with a business, as it will appear as a Business Account.

If you are confused about the existing app, you don't have to worry about it. This is great news for those looking for a new dedicated app for business. Users will be able to control various types of notifications for each type of notification that WhatsApp keeps giving out, through control over sound, notification dots, notification centre view and so on.

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. Business customers can also analyse messaging traffic to measure customer engagement. Fans who also use an iOS device will not be able to use the app as it is strictly released on an Android so far.

What's your take on this guys?

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