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USC stadium to be renamed United Airlines Memorial Coliseum

30 January, 2018, 04:19 | Author: Heidi Alvarez
  • USC stadium to be renamed United Airlines Memorial Coliseum

The Los Angeles Memorial Coliseum was built in 1923 and last underwent substantial renovations 20 years ago when $93 million was spent to fix damage from the 1994 Northridge quake.

"The university has a time-honored commitment to the Coliseum, serving as its longest enduring tenant", USC president C.L. Max Nikias said in a statement announcing the first naming-rights deal in Coliseum history.

The city landmark at 3911 South Figueroa Street will be renamed the United Airlines Memorial Coliseum following a $69 million deal between the airline and the University of Southern California, the coliseum's operator.

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A groundbreaking ceremony will be held Monday for the two-year $270 million renovation of historic Los Angeles Memorial Coliseum. The Rams will play their home games there for the next two years before moving into their new stadium in Inglewood. However, college football only accounts for a portion of the Coliseum's rich tradition. Additionally, the Dodgers played there from 1958-1961, and the Raiders used the stadium from 1982-1994.

As you might imagine, this move is not going over well among USC fans and college football purists.

United Airlines Memorial Stadium is now undergoing a $270-million upgrade which began after the conclusion of the Los Angeles Rams' season. It has already gathered the $270 million needed to upgrade the deteriorating facility, thanks to its latest deal with United. "Together with United, we can ensure the Coliseum's future as a world-class venue and true community asset". Also at the ceremony, United Airlines confirmed its purchase of naming rights for the venue.

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