Apple to acquire digital magazine service Texture

12 March, 2018, 18:54 | Author: Cecil Buchanan
  • Apple Senior Vice President Eddy Cue who runs its media business    
   Asa Mathat

The interview comes just moments after Apple announced plans to acquire digital magazine subscription service Texture, so Apple's plans for that app will likely be the highlight of the conversation. Currently, you can still sign up for the service's $9.99/month subscription.

Eddy Cue, Apple's senior vice president of Internet Software and Services: "We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers". So let's dive in to see some more details on the matter.

Texture brings over 200 of the world's best magazines to life, providing an easy way for users to read high-quality stories and entire issues of their favorite titles. In addition to this, users would also have the ability to download magazines for offline reading.

John Loughlin, CEO of Next Issue Media and Texture, said in a release the company "could not imagine a better home or future for the service".

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Texture launched back in 2010, and is now owned by Condé Nast, Hearst, Meredith, Rogers Media and KKR.

Texture's Netflix-style model of subscription service feels like a ideal fit for future integration in Apple News.

"This new relationship with Apple not only will deliver new audiences and further the reach of our collective brands, but reflects the way consumers are engaging with media today as they look to discover content and subscribe with more convenience and ease", Condé Nast, Hearst Magazines and Meredith said in a joint statement provided to The Hollywood Reporter. We will update you guys on the acquisition as soon as we hear it.

It's unclear how Apple will integrate the service or what it means for Apple News. Share your views with us in the comment.


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