Ola officially launches in Sydney

13 March, 2018, 12:36 | Author: Regina Silva
  • Ola had already launched the service in Perth

Australia's ride-sharing market continues to diversify, with Indian Uber competitor Ola announcing its launch into Sydney on Monday, three weeks after debuting its services in Perth.

Ola says its customers "can download the Ola app from the Android Google Play Store or the Apple App Store, register for an Ola account and begin booking rides".

Ola was founded in 2011 and has a massive offering with over 125 million users, however until this year, that offering had been limited to just India, with the company picking Australia as its first foray into worldwide markets.

Ola launched in Perth on Valentine's Day and made an aggressive push into the Australia market with a generous incentive strategy for both users and drivers, undercutting Uber.

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The company has not yet started operations in Melbourne. Ola is now officially operating in Sydney and has hired a local team to build partnerships and support driver-partners, it said in a statement.

SoftBank is also the largest shareholder in Uber, after the Japanese telecom firm recently bought 15 per cent of its stake.

Uber which is Ola's main competitor in the Australian market, launched its operations in Australia in 2012 and now operates in 19 Australian cities including the major cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra. "Rides can also be booked to and from Sydney Airport, for drop off and pick up in the designated ridesharing area". US-based Uber, which is one of the world's most valued startups, runs on-demand food delivery app UberEATs in select Indian cities. On February 22, the company started its operations in Perth, Australia, for which it claims to have received a strong response from driver-partners with over 7,000 registrations.

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