GM working on 'Airbnb for your car,' sources say

14 March, 2018, 00:59 | Author: Regina Silva
  • GM planning peer-to-peer car rental - report

Maven, General Motors' mobility brand, on display in the front of the New York Stock Exchange Monday, May 15, 2017, in New York, New York.

GM's Maven division already provides vehicles to interested users in select areas, but those cars are wholly owned by GM and can only be borrowed in 28-day increments.

The Airbnb-like service for cars is scheduled to roll out this summer through Maven, GM's car-sharing service, according to a Bloomberg report on Tuesday.

The pilot-which GM will try to grow into a full-fledged business if it's successful-could mark another step forward in GM's transition from manufacturer to mobility provider.

A company spokesperson said there was nothing to announce at this time about peer-to-peer rentals, but didn't entirely reject the possibility either, instead saying, "Maven is always looking for ways to remove barriers to sharing".

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The car-sharing service project could mark another step forward in GM's transition from vehicle manufacturer to mobility provider.

The tests will begin in early summer through GM's Maven car-sharing unit, said the people, who asked not to be identified because the plans aren't public. The nation's largest automaker also plans to debut a self-driving Chevrolet Bolt without a steering wheel or pedals by 2019. As to the mechanics of the program, vehicle owners will share whatever revenue they earn from renters with GM. Maven Gig also lends cars to drivers working for companies, including Uber Technologies Inc, Lyft Inc and food delivery businesses.

Launching a peer-to-peer vehicle rental program would pit Maven against such startups as Turo, which counts Mercedes-Benz owner Daimler among its investors.

While peer-to-peer vehicle sharing is a relatively new, niche business, the number of people signed up on Turo's site has grown fivefold to nearly 5 million and its auto listings have tripled to 200,000 in the past two years.

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