Snapchat issues apology over Rihanna advert making light of domestic abuse

14 March, 2018, 20:13 | Author: Wade Massey
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The ad explicitly advocates violence against the two celebrities who went through a very public ordeal involving domestic violence and makes light of and encourages domestic violence.

Earlier this week, according to the BBC, the social media platform posted an ad that appeared to joke about the time that Chris Brown physically assaulted then girlfriend Rihanna in 2009.

It appears to reference Chris Brown's conviction for assaulting Rihanna in his vehicle in 2009 while they were dating. "The advert was reviewed and approved in error, as it violates our advertising guidelines". We immediately removed it last weekend, once we became aware. "We are sorry that this happened".

The ad has since been removed, but not before social media users picked up on it and shared in around Twitter.

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The daughter of former presidential candidate Hillary Clinton, Chelsea, said the advert being approved was "awful".

We reserve the right to reject or remove any ad in our sole discretion for any reason.

Snapchat's advertising policy states: "All ads are subject to our review and approval". The discourse around gender violence in the entertainment industry has certainly evolved in the nine years since the incident, but somehow the graphic made it through Snapchat's vetting process and into the feeds of users this week. It was suspected that Kylie Jenner caused the drop after she criticized the app's new update, but it was later revealed that Snapchat has been dealing with internal issues for some time now. Many Snapchat users have completely ditched the social media app altogether following the update with users saying they miss the old Snapchat that was much more simpler, user-friendly and kept you up-to-date on your favorite celebs and social media stars.

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