Fittingly for Amazon, there's a product fulfillment aspect to the new API - competition organizers can offer up real-world prizes to players (assuming said prize is available on Amazon), and Amazon will handle the process of getting it to the victor.
Here's a curious bit of news for your Monday morning: Amazon wants to be the backend for gaming tournaments.
Amazon today announced Amazon GameOn, a cross-platform, competitive gaming service for developers. Drive engagement and increase monetization of your games by adding leaderboards, leagues, and multi-round competitions to your games, or strengthen your fanbase by allowing players and streamers to create their own user-generated competitions.
Amazon has been testing GameOn with Millenial eSports' Eden Games, nWay, Mindstorm and other developers in games "ranging from casual to core across different genres", the company said. GameOn's APIs will allow devs to do matchmaking, in-game tournaments and leaderboards.
"Game developers have consistently told us they are looking for ways to increase player engagement and retention".
According to Marja Koopmans, director of Amazon Competitive Gaming, the tools are created to enable competitions by location, and Amazon logins aren't required unless prizes are won. "We were particularly drawn to the real-world prizing aspect of GameOn". "GameOn saved us months of development and a whole lot of maintenance and logistical overhead in the long run", said Eden Games CMO Pascal Clarysse.
Games and developers like Ubisoft already use Amazon's AWS servers for competitions and host multiplayer games.
The tools, called Amazon Game On, will be free for developers until May 1. Physical prizes are limited to the U.S. for now. After that time, 35,000 views per day are free, with additional views coming in at $0.003 each.
Amazon GameOn will be powering competitions in highly anticipated sequels from Vector Unit and Lima Sky with the ability to win prizes in both Beach Buggy Racing 2 and a brand-new Doodle Jump title.
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