Facebook facial recognition technology facing lawsuit in US

17 April, 2018, 15:44 | Author: Regina Silva
  • Lorie Shaull

The ruling adds to the privacy woes mounting against Facebook over recent weeks, following disclosures that the personal information of millions of users was harvested by political consultancy firm Cambridge Analytica. The company also tried and failed to claim that the data it collects isn't covered by BIPA, which restricts the collection of fingerprints, voice prints, and "hand or face geometry".

The lawsuit say the "tag suggestions" technology, which is employed to identify a user's friend in an uploaded photo breaches state law of IL.

Carolina Milanesi, the author of the study, found that when asked on how Facebook can regain user trust, rather than getting more tools and settings, a lot of the users are asking for the company's transparency.

Facebook said the case has no merit.

The facial recognition feature isn't now available in the UK. But despite Facebook's success in getting the case moved from IL to San Francisco, the judge ruled that "plaintiffs' claims are sufficiently cohesive to allow for a fair and efficient resolution on a class basis".

This is not the first time Facebook has been under fire for their facial recognition technology. The complaint was filed by Frederick William Gullen of IL.

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As part of initial legal procedure, the class of people filing this lawsuit has been legally defined as Facebook users "in IL for whom Facebook created and stored a face template after June 7, 2011".

Also on Monday, Facebook confirmed that it collected information from people beyond their social network use.

Although no federal law exists to govern the commercial use and collection of biometrics, IL and Texas have passed laws created to protect the public.

The plaintiffs bringing the lawsuit to Facebook's door allege the company gathered biometric facial information without their explicit consent.

With Facebook CEO Mark Zuckerberg facing pressure from the U.S. Congress and public, the company may shift towards privacy oriented practices.

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