Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

17 April, 2018, 22:32 | Author: Sammy Rose
  • Flipkart's 'big' announcement highlights: Flipkart ties up with Asus, to launch Zenfone Max Pro on April 23

Therefore, Walmart will first have to settle this agreement with eBay. With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more suitable products for the Indian market. Which tech giant is it going to be? However, regulatory hassles may play party pooper here - after all, given the dominant market share the two entities have in the ecommerce space, any Flipkart-Amazon deal is sure to face close scrutiny of the Competition Commission of India.

Past year in August, Flipkart acquired eBay for $211 million, gave them a 5% share and raised $500 million in a complicated deal.

From now on, Flipkart will be the exclusive partner for Asus smartphones in India.

Similarly, Accel Partners, which led the Series A round in Flipkart with $1 million, has already raked in $150-200 million from its partial exit a year ago.

Now, if Walmart and Flipkart merge into one, then Walmart will have to talk and convince with eBay to break this exclusive contract for merchandise available on Flipkart.

Walmart will buy both new and existing Flipkart shares, with new shares expected to value the Bengaluru-based firm at least $18 billion, unnamed sources said.

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Walmart has completed its due diligence on Flipkart and has made a proposal to buy 51 percent or more of the Indian company for between $10 billion to $12 billion. Rumours suggest that the company might launch the successor of ots a year ago launched Billion Capture Plus smartphone.

Earlier, Inc42 had reported that SoftBank was preparing to sell a part of its share in the company.

"Discussions with SoftBank are still ongoing..." Under the partnership, Asus will launch a slew of products via Flipkart.

Indian e-tailer Flipkart made its "big" announcement today which was nothing but a partnership with Asus to manufacture products under what the Taiwanese company termed the "Made for India" initiative. The partnership with ASUS thus meant that the only BIG thing happened for Flipkart, clearly, a case where the company's event management team weren't up to the level as the ones working on creating the "Big on Flipkart" hype on social media.

M:Flipkart claims, "this live stream is going to unveil something BIG - a huge partnership that is all set to transform the mobile phone industry".

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