Snapchat Shoppable AR Will Allow Advertisers To Sell Things From Sponsored Lenses

20 April, 2018, 20:52 | Author: Sammy Rose
  • Snapchat's new lens creation tools in Lens Studio

With a new feature - Shoppable AR - Snapchat allows advertisers to add call-to-action buttons to their lenses, taking users to a website to looks at, a product to buy, an app to install, or a video to watch. Keeping users inside the app reduces friction of sales quite a bit, offering up ads and product sales as a more organic feature - one that doesn't necessarily feel like advertising. The new offering builds on top of the Sponsored Lenses the service rolled out in late-2015, which let advertisers create branded filters, bringing product placements to selfies.

Peter Sellis, Director of Revenue Product, said: "Shoppable AR Lenses give brands a new way to leverage our unique scale - more than half of the 13-34-year-old population of the United States plays with our AR Lenses each week on average - to drive real and measurable ROI, whether that's through sales, downloads, lead gen, or video views".

Snapchat has announced new features that allow creators to build their own face filters, including photo distortion and integrated GIF stickers.

Earlier this year, the company introduced Lens Studio, which was a platform that allowed creators to build the augmented reality objects.

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In addition to the new templates, the Lens Studio is also getting Giphy integration.

In the first two months since it's launch date, over 30,000 lenses were created, which earned more than 1 billion views, according to the company. Snap promotes commercially created lenses via Stories, while community lenses are highlighted in the Discover tab.

That's especially true when you consider that Snap reports that 70 million users are engaging with Lenses each and every day.

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