Snapchat Shoppable AR Will Allow Advertisers To Sell Things From Sponsored Lenses

20 April, 2018, 20:52 | Author: Sammy Rose
  • Snapchat's new lens creation tools in Lens Studio

With a new feature - Shoppable AR - Snapchat allows advertisers to add call-to-action buttons to their lenses, taking users to a website to looks at, a product to buy, an app to install, or a video to watch. Keeping users inside the app reduces friction of sales quite a bit, offering up ads and product sales as a more organic feature - one that doesn't necessarily feel like advertising. The new offering builds on top of the Sponsored Lenses the service rolled out in late-2015, which let advertisers create branded filters, bringing product placements to selfies.

Peter Sellis, Director of Revenue Product, said: "Shoppable AR Lenses give brands a new way to leverage our unique scale - more than half of the 13-34-year-old population of the United States plays with our AR Lenses each week on average - to drive real and measurable ROI, whether that's through sales, downloads, lead gen, or video views".

Snapchat has announced new features that allow creators to build their own face filters, including photo distortion and integrated GIF stickers.

Earlier this year, the company introduced Lens Studio, which was a platform that allowed creators to build the augmented reality objects.

Trump used a fake name to get on the Forbes 400 list
Friday, in a Washington Post report, one of Trump's first examples of duping the public and the press was exposed after 34 years. Following the report, Trump denied it was him on the phone or that it sounded like him in an interview with NBC's "Today" show.

"Avengers: Infinity War" On Track For Heroic Opening
The handset is also speculated to come with a water-resistant build and an Alert Slider to enable "Slide to Focus" option. The OnePlus 6 notch will house a selfie camera alongside the ambient light sensor, earpiece, and a notification LED.

OU Professor Recounts Deadly Southwest Flight
Unfortunately, despite his efforts Riordan did not survive. "I feel for her family". "I can't imagine what they're going through". The dead woman was identified as Jennifer Riordan , a Wells Fargo bank executive and mother of two from Albuquerque, New Mexico.

In addition to the new templates, the Lens Studio is also getting Giphy integration.

In the first two months since it's launch date, over 30,000 lenses were created, which earned more than 1 billion views, according to the company. Snap promotes commercially created lenses via Stories, while community lenses are highlighted in the Discover tab.

That's especially true when you consider that Snap reports that 70 million users are engaging with Lenses each and every day.


  • Johnson & Johnson (NYSE:JNJ) Quant Signs Reveal Investor Valuation

    Johnson & Johnson (NYSE:JNJ) Quant Signs Reveal Investor Valuation

    The company reported $1.83 earnings per share for the quarter, beating the Thomson Reuters' consensus estimate of $1.77 by $0.06. It is positive, as 36 investors sold NEE shares while 405 reduced holdings. 80 funds opened positions while 241 raised stakes.
    Australia celebrates queen's 92nd birthday

    Australia celebrates queen's 92nd birthday

    However, when she became queen in 1952 following her father's death, she also began celebrating her official birthday. Since then the tradition of having a summer birthday celebration for the Monarch was made an official tradition.
    Japan's Takeda nudges up Shire offer to £47 a share

    Japan's Takeda nudges up Shire offer to £47 a share

    On Thursday, Shire's shares shot up by as much as 12% in London trading as investors hoped for a bidding war. This represents a seven per cent increase on the original proposal of £44 per share made at the end of March.
  • Lam Research (LRCX) Sees Significant Decrease in Short Interest

    Lam Research (LRCX) Sees Significant Decrease in Short Interest

    Moreover, Ameriprise Financial Inc has 0% invested in the company for 103,122 shares. 185,177 are owned by Manufacturers Life The. San Francisco Sentry Invest Gru (Ca) stated it has 0.14% of its portfolio in Lam Research Corporation ( NASDAQ : LRCX ).
    New Zealand try to delay Brad Shields from joining England tour

    New Zealand try to delay Brad Shields from joining England tour

    Eddie Jones has been given the all clear to select Brad Shields for the upcoming tour of South Africa which takes place in June. It should be noted that New Zealand Rugby have generally been accommodating in the past where this scenario has arisen.
    David Leitch to helm The Division

    David Leitch to helm The Division

    " Gold " director Stephen Gaghan was previously attached to helm the video game adaptation, but has since left the project. David Leitch is to direct Jessica Chastain and Jake Gyllenhaal in " The Division ".
  • E&G Advisors LP Maintains Holding in Schlumberger Limited. (SLB)

    FNY Partners Fund LP acquired a new stake in shares of Schlumberger in the 4th quarter valued at approximately $101,000. Therefore 60% are positive. (NYSE: SLB ) has 27 ratings reports on April 20, 2018 according to StockzIntelligence.
    Steady Activities: The Procter & Gamble Company (PG), China Mobile Limited (CHL)

    Steady Activities: The Procter & Gamble Company (PG), China Mobile Limited (CHL)

    Over the long run, the price of a stock will generally go up in lock step with its earnings (assuming the P/E ratio is constant). The stock of The Procter & Gamble Company (NYSE:PG) has "Overweight" rating given on Thursday, October 29 by Barclays Capital.
    Porsche 911 GT3 RS laps Nurburgring in 6:56.4

    Porsche 911 GT3 RS laps Nurburgring in 6:56.4

    For a driver, each of the car's thousands of parts have to feel like one - that's an unbeatable strength of the GT3 RS. Given that the 992.1 GT3 RS is as close to racing as it gets, the lap shouldn't surprise anyone.
  • Sunil Grover becomes the part of Bharat

    Sunil Grover becomes the part of Bharat

    An Indian Express report quoted a source as saying, " Sunil Grover will be playing Salman Khan's friend in Bharat ". While the actor or director has not confirmed the news, this comes as pretty good news for Sunil Grover .
    Bucks' Jabari Parker Frustrated By Lack Of Playing Time In Playoffs

    Bucks' Jabari Parker Frustrated By Lack Of Playing Time In Playoffs

    He later explained, "Our job is to go out and get Game 3 just like it was to go out and get Game 1 and get Game 2". I've been waiting all that time and to see myself get cut short - no one's going to handle that the right way.
    Coli Outbreak: Walmart Issues Lettuce Recall

    Coli Outbreak: Walmart Issues Lettuce Recall

    The CDC said people in the previous outbreak were infected with a different bacterium, as determined through DNA tests. The CDC said Friday that 53 people across 16 states have become ill from chopped romaine lettuce from Yuma.


OH unemployment rate drops in March
Statewide, the industries with the most job growth year over year were manufacturing and professional and business services. The Wichita area jobless rate was 3.9 percent in March. down from 4.1 percent in February and 4.2 percent in March of 2017.

Beer: Supreme court ruling today
In other words, the Constitution doesn't completely protect an interprovincial free market. This prompted the Crown's decision to appeal to the Supreme Court.

Mickey Mantle Baseball Card From 1952 Sells for $2.88 Million
The Wagner card was made more rare by the company that produced them, Piedmont Cigarettes, when the card was discontinued. Mathis chose to sell the card, his prized possession, after retiring past year .

Long Term Technical picture - Liberty Global plc (LBTYA)
Charter Communications, Inc . a United States of America based Company, belongs to Services sector and CATV Systems industry. This number based on a 1 to 5 scale where 1 indicates a Strong Buy recommendation while 5 represents a Strong Sell.

Tamil Nadu governor says he patted journalist's cheek 'affectionately'
They pointed out that whatever his intention, he had violated the Tamil Nadu Prohibition of Harassment of Women Act, 1998. But cheeky pats on the cheek are forbidden fruit, how dare you? It is a good gesture from his side we must appreciate it.

AT&T launches 5G technology in Columbus
AT&T customers with the latest 5G Evolution and LTE-LAA capable devices can access faster speeds and have a better experience. It is an aggressive roll out for sure, though to be clear, 5G Evolution is not the same thing as true 5G.

Notable Moving Stock: Becton, Dickinson and Company (BDX)
RBC Capital Markets maintained Becton, Dickinson and Company (NYSE:BDX) on Friday, August 7 with "Sector Perform" rating. BDX registered $2.59 million net activity with 0 insider purchases and 4 selling transactions since February 23, 2018.

Wells Fargo Fined $1B For Mortgage, Auto Lending Abuses
Pictet And Cie (Europe) Sa invested in 103,528 shares or 0.89% of the stock. 151 funds opened positions while 383 raised stakes. After $1.12 actual EPS reported by Wells Fargo & Company for the previous quarter, Wall Street now forecasts 4.46% EPS growth.

Friday's Wake-Up Weather: Clouds and rain chances increase throughout the day!
Saturday: Sunny, with a high near 58. "Rainfall amounts around.50" are likely, but far western Kansas could be close to 1". On Friday in Madison, look for sunny skies, a high near 55 and northwest winds around 5 miles per hour becoming calm.

Joining national movement, Arizona teachers to strike next week
Some school districts have warned that they would close schools if they feel they don't have enough employees to safely operate. The teacher-organizers say the crisis in Arizona education funding has left them with no choice but to set a walkout.