85% of new Netlix spending going toward original programming

16 May, 2018, 01:58 | Author: Cecil Buchanan
  • Netflix chief content officer Ted Sarandos. Image from Twitter/@sarcastard1

It's no secret that Netflix has invested a lot in its slate of original content, and has publicly said that the reasoning was because it didn't like to be in the position of losing content when contracts ran their course and the rightsholders went off to do something else.

Netflix will have 1,000 originals on its platform by the end of 2018, says chief content officer Ted Sarandos. Sacred Games is one of the upcoming shows.

"What we are trying to do is bring something new to the country with cinema-infused television". "We think it is going to differentiate it from the market and these are kind of big budget, big scale productions with local stars that I think people are like as much as they love movies".

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"Some subscribers are wiling to absorb materially higher pricing than what they are paying now", Olson said, "We found that a higher percentage of subscribers are willing to pay a higher monthly fee, suggesting Netflix content has improved in such a way that there is increased value to the subscriber base versus two years ago". Aside from classics, Netflix has made bank by introducing their own original content. Programs such as Strangers Things, Bright, Orange is the New Black, Narcos, Master of None and more are all helmed by Netflix itself. Original TV shows, films, and other productions make up 85% of all new spending on programming, said Spencer Wang, vice president of finance and investor relations speaking at the same event. Netflix plans to produce 80 original films in 2018, ranging from "sub-indie" low-budget pictures to "USD 100 million blockbusters", Sarandos added. Typically, Netflix and other streaming TV service providers try to raise their subscriptions rates as rarely as possible so as not to upset their members.

Netflix will, for example, give Murphy the chance to "get a little out of his wheelhouse" if he wants to experiment with a different type of programme, said Sarandos.

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