BT overhauls consumer business with bid to combine mobile and broadband

16 May, 2018, 21:10 | Author: Regina Silva
  • BT will aim to restore its brand alongside a push for convergence

The UK's first truly hybrid home broadband combines a superfast broadband network with a 4G network to give customers consistent and reliably fast broadband speeds, even in areas with traditionally slow broadband speeds or at peak times.

EE is also launching a new support app which, with permission, will allow customer service agents to use the camera on a customer's phone to view problems they're having with a product or service and provide situation-specific support.

More broadly, BT Consumer will also launch a business unit dedicated to establishing and maintaining partnerships with other innovative tech companies, with the aim of bringing their products and services to customers, and giving users the ability to control such services by, for example, making micro-payments through their mobile bills.

Marc Allera, the chief executive of BT's consumer arm, unveiled the shift towards the "convergence" of mobile and fixed line networks alongside a broader shake-up of the business as he merges it with the mobile operator EE.

BT says its Plus customers will benefit from the fastest speeds from BT on broadband and mobile. BT's Keep Connected Promise means that if ever there is a fault with a customer's home broadband, BT enables unlimited data on their BT mobile plans and will send a 4G Wi-Fi Mini Hub with unlimited data so the customer can stay connected while their broadband is repaired or installed.

It also announced that it is planning to launch a single, converged "smart" network by 2022, combining the power of both fixed and mobile networks.

GST rate reduced to zero from June 1: Tun Mahathir
Prime Minister Mahathir Mohamad said earlier that he had instructed the government to stop collecting GST . The 6% GST came into effect on April 1, 2015.


Chelsea in shock move for Pochettino as Conte replacement
Tottenham Hotspur legend Graham Roberts has reacted sarcastically on Twitter, after the Daily Mirror reported that Eden Hazard could leave Chelsea this summer .


Sam Allardyce sacked by Everton after six months
Former Watford and Hull City manager Marco Silva is apparently the Goodison Park club's preferred choice to replace Allardyce. Allardyce took over the reins on November 30 past year , six months after leaving a similarly short stint at Crystal Palace.


In a candid address to journalists, Allera said customer feedback showed the overseas call centres did not offer the same level of service as those in the United Kingdom and that customers were right to demand performance that matched the increasingly vital role broadband and telecoms play in our daily lives. BT will also be returning to the high street across the United Kingdom throughout 2018, providing customers with BT products and advice in EE's expanding footprint of more than 620 retail stores.

Across all three brands, BT Consumer is committing to provide the best and most personal support for customers.

Consumer will onshore customer service roles to answer 100% of BT customer calls in the UK & Ireland by the end of 2020.

The bonded network technology is just one element of a much wider strategic realignment that is now getting underway at BT Consumer, created to position the entire organisation as a national communications provider of choice. As well as offering access to Prime Originals such as The Grand Tour, The Man In The High Castle and Lucifer, the new BT TV app will also allow customers to download and plat content on the move for the first time.

Mr Allera will seek to reignite growth in BT's pay-TV business with a deal to distribute Amazon's streaming service as part of subscriptions, taking a lead over Sky and Virgin Media which have so far only signed up Netflix. "Arguably, the biggest partnership announcement is with Amazon", he said. It also hopes to put new, digitised customer service options in place.

Recommended:



Popular

Central Intelligence Agency nominee toughens interrogation stance, picks up support
Brennan is an outspoken critic of Trump but called Haspel "highly qualified" and urged senators to view her with an open mind. Most likely now that she has the votes to be confirmed, or in the off chance to cast the deciding vote against her, U.S.

Amazon Announces New Blockchain Partnership
For ConsenSys, the goal is simple: build a decentralized world by conquering the complexities of blockchain for enterprises and driving seamless adoption.

Paddy Power in talks with United States fantasy sports website FanDuel
Nearly exactly a year ago, Paddy Power Betfair acquired daily fantasy sports platform Draft in a deal worth around US$50mln. It is a major player in the U.S. fantasy sports market, where players pick teams and compete against others for cash prizes.

Government to take control of East Coast Main Line from Stagecoach Group
The London to Edinburgh service, which runs through Peterborough, will be taken back into public control on June 24. Transport Secretary Chris Grayling is expected to make a statement to parliament shortly.

Man United to battle PSG for signature of 25-year-old Brazilian
I want to make a bigger leap, I made it clear to the club. Manchester City are also keen on the 25-year-old. I worked with the players for a couple of years.

Games and Advertising Lift Tencent to Record First Quarter Profit
Smartphone games revenues alone were up 68 percent year-on-year to 21.7 billion yuan, thanks to titles such as "Honour of Kings". Strong revenue from games and advertising lifted revenue and profit margins at Chinese social media giant Tencent.

Oil sticking to high points, WTI getting comfortable around $71
USA shale production is expected to hit a record 7.18 million barrels per day (bpd), the Energy Information Administration said . However, EIA expects West Texas Intermediate (WTI) crude oil price to average $5/barrel lower than the Brent price this year.

Windrush scandal: were 63 wrongly deported?
He pinned the blame on Theresa May's vow as Home Secretary to create a "hostile environment" for illegal immigrants. He said: "I've asked officials to be absolutely certain and thorough and check over every record and make sure".

Intel SSDs banned from Windows 10 update
The tech giant expects a solution to the issue to be ready by early June, according to the post. The two updates are targeted at Windows 10 Version 1703 and Windows 10 version 1709 users only.

Rumor: 'Pokemon' for Nintendo Switch Title Revealed, Returning to Kanto Region
Rogers also said that there would be a Pokemon Switch announcement before the end of the month. But it looks like it'll be building on that brand with Pokemon Let's Go! on Switch.