Microsoft plans to take on iPad with low-priced Surface tablets
16 May, 2018, 16:34 | Author: Sammy Rose
Microsoft (NASDAQ:MSFT) plans to release a low-priced line of tablets to rival Apple's iPad, according to Bloomberg. Microsoft's new tablets are rumored to feature 10-inch screens and feature USB-C connections. Needless to say, it will be a good addition to the large portfolio of Surface devices and it would be the most affordable Surface-branded device with Windows 10.
Microsoft receives a lot of criticism these days for its increased focus on the cloud and business customers, but it seems that the company remains very interested in the consumer market. In the fiscal year that ended last June, Surface revenue declined 2 percent as the company faced lower volume sales owing to an aging Surface Pro line. Microsoft's Surface devices were always meant to be a reference for other manufacturers to follow.
In March, Apple launched a new iPad model for $329 geared toward education users.
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Since 2015, Apple has rapidly added new productivity tools to the iPads, taking on Microsoft features like integration with digital drawing pens and using multiple apps at the same time. Microsoft, which hasn't finalized its plans, is expected to price the cheapest versions of the new device at about $400. It will have a 10-inch display, and it won't resemble the look of the traditional Surface devices. It appears that the Microsoft's Surface-branded tablet will compete with this model. Microsoft is said to be planning 64GB and 128GB models, and all configurations will run Windows 10 Pro.
Of course, along with a new Surface come updated accessories, and the new 10-inch form factor will see updates to the Surface keyboards, stylus and mouse at this size. Microsoft officials have maintained the raison-d'etre for Surface is to establish new, untapped computing categories, not simply to make hardware for the sake of making hardware.
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