Whole Foods sales items get even cheaper for Amazon Prime members

16 May, 2018, 11:10 | Author: Darnell Taylor
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"Ours vision is thatevery day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".

Items eligible for additional Prime member discounts will be designated by special signs in Whole Foods stores.

Amazon, which purchased Whole Foods past year, is offering its Prime members an additional 10% off sale items when they shop at Whole Foods.

"That's significant", Whole Foods CEO John Mackey told Fortune.

Amazon now has more than 100 million Prime members. This week's deals, for example, include half off wild-caught halibut, buy-one, get-one free 12-pack case of sparkling water and $2.99 for a pound of organic strawberries.

Amazon is offering Prime members 10 percent discounts on select items at Whole Foods stores in Florida, the first step in a program Amazon expects to implement nationwide this summer.

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Amazon has already fiddled with prices at Whole Foods to refashion its image as wallet-busting seller of healthy foods.

The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.

Since Amazon bought Whole Foods Market in August of a year ago, it has been reducing prices at the stores which, though popular, had always been known by the nickname "Whole Paycheck".

Amazon cut prices at Whole Foods for all customers once it completed its purchase of the chain in August, and announced another round of price cuts in November. "That's something that's been a long-time dream of mine".

Mackey notes that it's only been nine months since the acquisition and says the two companies are just now beginning to innovate together.

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