Walmart to debut more than 125 brands with Lord & Taylor online flagship
17 May, 2018, 04:21 | Author: Sammy Rose
In an effort to keep pace with Amazon, Walmart is launching a Lord &Taylor store on their website to attract upscale buyers.
More than 125 brands will be available on the new section of Walmart's site, including Tommy Bahama, Vince Camuto, Lucky Brand, and H Halston, when it rolls out nationwide over the next couple weeks, executives from Walmart and Lord & Taylor said Tuesday.
Walmart notes that customers shopping for Lord & Taylor goods via its online store will be able to narrow searches down by different categories.
But today, the company has higher aspirations - including making its website a "destination for fashion", said Denise Incandela, head of fashion for Walmart's e-commerce operations in the United States. Beyond women's and men's styles, the store will feature shoes, handbags, accessories and jewelry as well as kids' merchandise. This includes free two-day shipping on all orders that come in at $35 or more.
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A redesigned Walmart.com will soon have two shops - one for everyday brands (including Walmart's newer private labels) and one for premium brands, where Lord & Taylor will be housed. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers".
Shoppers are actively browsing Walmart.com today for premium fashion brands, according to Denise Incandela, head of fashion for Walmart's US e-commerce business.
The Lord & Taylor flagship store complements Walmart.com's everyday fashion assortment of millions of affordable, on-trend items.
The new premium tab on Walmart.com is the latest in a series of moves by Walmart created to target wealthy shoppers, which the retail giant has historically ignored in favor of customers at the opposite end of the income spectrum.
Hudson's Bay Co. on Monday announced that Vanessa LeFebvre has been named president of Lord & Taylor, effective May 22, reporting to HBC CEO Helena Foulkes.
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