Google announced YouTube Music and YouTube Premium
18 May, 2018, 12:29 | Author: Cecil Buchanan
You, as a cool, hip dude with your finger firmly on the pulse, probably subscribe to at least one music streaming service - Spotify, Apple Music, Deezer, Tidal etc - but do you have room for one more? On paper, this should put YouTube at an advantage when it comes to expanding its user base.
They wish to brand YouTube as the users' one-stop destination for all sorts of digital entertainment, and a very strong step has been taken in the regard.
Also on Tuesday, May 22, YouTube Red, which offers original and ad-free video programming for a fee, will become YouTube Premium. Now, it seems that YouTtube's mantra is: If you can't buy 'em, beat 'em!
YouTube does not disclose how many people pay for YouTube Red, its premium service.
Updated on May 17: Added additional information about YouTube Premium pricing, content, and future availability.
Albeit, powered with some extra punch as well. The service is paid and ad-free is it is being called as YouTube Music Premium.
In terms of original series theme, which HBO and Netflix have used to the max, YouTube Premium talks about Cobra Kai, a Karate Kid saga, which is YouTube's original series. Other countries will also receive a YouTube Music "in the coming weeks".
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No mention of India or any other Asian countries here, which means India and Asia isn't YouTube's focus as of now.
YouTube has been at odds with the music industry for years, said Rob Sanderson, an analyst at MKM Partners.
YouTube Music is a music streaming app available for both iOS and Android platforms.
"YouTube Music" is a mobile app and desktop player with multiple playlists, official albums and artists to prevent users from jumping back and forth between multiple apps and YouTube, the company said in a blog post.
YouTube Music is the music streaming side of the equation.
It is being reported that the YouTube premium will come along with benefits including complete ad-free experience, background playback and also the ability to download content for offline media consumption.
YouTube executives confirmed to several publications that the new service will cost $10 a month, in line with competing music-streaming services, and will "eventually" replace Google Play Music.
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