From pancakes to patties: IHOP now the International House of Burgers

12 June, 2018, 03:28 | Author: Regina Silva

After much anticipation, IHOB announced the "b" stands for burgers. The legendary creator of Houston's most beloved pancakes had a lot of Texas viewers scratching their heads.

Steak-umm, a maker of frozen sandwich meat, made a decision to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.

Social media users have tried to guess the new name for days, and the company changed their Twitter information at about 7 a.m. this morning.

"I'd love to welcome all of America to the world's first "IHOb" restaurant, which stands for the 'International House of Burgers, '" Darren Rebelez said.

You can't pull off a publicity stunt like the International House of Pancakes' name change to International House of Burgers and not catch some grief from your rivals.

Last week, we speculated that maybe the b was breakfast, or brunch - or beets.

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Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley. All other locations will serve up the full slate of new burgers.

The chain's Twitter bio now reads "Burgers so burgerin' good, we changed our name to IHOb".

Starting today, you can order one of seven burgers at IHOb restaurants across the country.

"This IHOP/IHOB thing is pretty brilliant... how many companies can get the entire internet talking about them based on a marketing campaign where they pretend to change their name?"

The restaurant chain is adding what it calls "Ultimate Steakburgers" to its menus. It's just going to be a disconnect to get consumers to (believe IHOP) has the best burgers'.

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