IHOP name change: The 'B' is for burgers

12 June, 2018, 06:18 | Author: Cecil Buchanan
  • IHOP IHOb burgers

Many on social media have ventured guesses that it will be "Breakfast" or "Bacon" among other words - but the "b" stands for burgers. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

IHOP was an acronym for International House of Pancakes.

The company revealed the new name on its Twitter account Monday after teasing the change last week. "Not really afraid of the burgers from a place that decided pancakes were too hard", the company tweeted after the announcement. Along the way, the chain inadvertently revealed something else-that many of its customers don't even know what the P represents.

How permanent is the name change?

IHOb is offering special deals on the new burgers included on its menu for a limited time.

IHOP All You Can Eat Pancakes 17
Hollis Johnson

Naturally, a few 'net-savvy users utilized some old favorite memes to express their distaste for the new situation. IHOP's new marketing campaign is aiming to erase the idea that the restaurant is only for breakfast.

Some people love the new change while others...not so much.

For those of you who don't like change, not to worry.

Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz. "Like that, but our cheeseburgers are still better".

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