American Red Cross hopes new campaign brings in more blood donors

14 June, 2018, 00:37 | Author: Sherman Richardson
  • Google Oreo and others are dropping the letters A B and O from logos to call attention to the need for blood types A B and O. | Image Source NBC

GroundTruth will be leveraging the power of its location technology and targeting to drive new donors and those who have not given recently to their nearest Red Cross donation center, increase online sign-ups to give blood, and build brand awareness for the need for new donors. Right now, reserves are below that minimum.

This is an innovative bid to attract new, young blood donors. "Give blood. Share life". "We're asking donors to step forward over the next 100 days and help make sure the blood supply for local hospitals keeps ahead of patient needs". Some blood types are rare, so promoting the need for rare donor types is also part of this event.

USA health officials say they need to collect more than 13 million blood units annually to meet patients' needs. By joining the #MissingType movement, donors can find out their blood type this summer. "But the truth is blood is needed every two seconds in the United States".

Mlambo said the public can also get involved by deleting the "blood types" from their names on social media for the week of June 11 to 18.

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Educate others in your family, community, and organization about blood donations, and encourage them to donate themselves and/or host a blood drive.

For more information and more donation sites and time Visit RedCrossBlood.org/MissingTypes to schedule your blood donation appointment today.

Lily Dotson and her family know how serious blood shortages can be for patients. One of those daughters lost her battle with the disease in December, and Johnson said blood transfusions helped all three maintain their quality of life during treatment.

THE National Blood Transfusion Centre is imploring all eligible individuals to support World Blood Donor Day collections on Thursday, June 14. It was officially established by the organisation in May 2005 at the 58 World Health Assembly to motivate all the countries worldwide to thank the blood donors for their precious step, promote voluntary, safe and unpaid blood donations to ensure the sufficient blood supplies.

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