Instagram's new long-form video hub, IGTV, expected to launch today

20 June, 2018, 23:13 | Author: Cecil Buchanan

On Wednesday, the social media announced the new statistic at a press event alongside its new YouTube-rivalling video hub, IGTV.

Curated: IGTV is focused on the creators you love most and already follow on Instagram. Since that's "how you actually use your phone", you won't have to turn that big screen in order to consume IGTV. You can also like, comment and send videos to friends in Direct. And just like television, you can watch videos from a particular channel - the channels being creators you follow on Instagram. "It's mobil first, it's simple". If you make a channel, it will appear in your main Instagram profile, alongside Story highlights.

IGTV will start playing videos when you open up the app, which means you won't have to search for anything before you find some footage.

The company said hat it's introducing IGTV at a time when people are watching less television and more digital video.

Instagram today is finally taking on YouTube and Snapchat's Discover with a dedicated app - IGTV.

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IGTV will be making its way to users over the coming weeks. But right now, the only way for those users to post extended videos is to go live.

More importantly, 72 per cent of US kids ranging from 13 to 17 years old use Instagram, second to YouTube at 85 per cent, according to the Pew Research Center. Instead, each video can be up to an hour long. Instagram doesn't now allow video ads, but Systrom said it eventually will.

The report says that Instagram isn't looking for content that is "too polished" in the traditional TV show mould, but rather hoping that new-style Internet creators will set a more modern tone.

That's a worrying trend for Facebook, which has seen its core app decline in popularity with teens over the last few years.

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