Instagram launches IGTV with videos up to one hour long

22 June, 2018, 01:13 | Author: Sammy Rose

In September, Instagram said it had some 800 million monthly active users. The company also announced that it has amassed 1 billion users. First, Instagram is now a global community of one billion! Since our launch in 2010, we've watched with amazement as the community has flourished and grown. We'll let you know when the Android app shows up.

Watch out, YouTube. Instagram today launched a new app for watching long-form vertical video on your phone, IGTV. IGTV is different in a few ways.

With IGTV, Instagram moves closer to taking on Google's YouTube and Snapchat. Anyone can post their own videos to IGTV via the app or the web and create their own "channel".

Another unique feature of this app: it has been formatted so that all videos play vertically. Like cable TV, you just turn it on and mindlessly consume all the content.

"You don't have to search to start watching content from people you already follow on Instagram and others you might like based on your interests", Systrom wrote in a blog post today. When you open the app it automatically starts playing videos from people you follow.

"With all of the cat videos, how do you find the creators you guys all love?" founder-CEO Kevin Systrom asked the crowd at the launch, according to Deadline.

Love Island's Sophie Gradon Dead at 32
On Twitter , as her beau cradled his dog, she gushed: "When the love of your life loves his dogs like this you know he's the one". Reality star Sophie Gradon , who appeared in the hit dating show Love Island back in 2016, has passed away at the age of 32.


France’s Macron tells teenager: Call me ‘monsieur’
First Post claim that Macron only has a 30 per cent approval rate less than two years into his presidency. The teenager was in the crowd and called out to the President using his nickname "Manu".


Black Widow: director shortlist emerges for Marvel movie
Jac Schaeffer is writing the script for the film, with Scarlett Johansson expected to reprise the titular role. According to Deadline , filmmaker Cate Shortland is reportedly on the shortlist of potential directors.


IGTV could not only evolve as a monetising platform but also as a platform which supports viewership. Creators will have their own dedicated channels, too.

Instagram is targeting mobile users with IGTV, it's both a new app and a new platform - though you'll be able to see IGTV in the Instagram app itself.

Instagram boasts that IGTV will feature videos from creators like Lele Pons, former Vine star King Bach, and Fortnite streamer Ninja, but like YouTube, it'll also allow for anyone to post videos. It is especially popular with younger people. Unlike the Instagram app, videos made with IGTV can last up to an hour.

The differentiating factor between them is that everyone will be given access to vertical videos, not just the social media's elite. However, the discover feature is available when you swipe up.

IGTV won't be an app exclusive to the verified accounts or big accounts.

Recommended:

  • Injured Ben Stokes left out of England's T20 squad

    Injured Ben Stokes left out of England's T20 squad

    Right-arm paceman Abu Jayed, who has played three Twenty20 internationals, earned his maiden call-up to the Test squad. The same 14-man squad will do duty in a one-off T20I against Australia in Birmingham on June 27.

    Prince Louis to be christened next month

    The Archbishop of Canterbury, Justin Welby, will conduct the christening .at the Chapel Royal, St James's Palace, London. The Prince was born Louis Arthur Charles at 11.01am on 23 April at St Mary's Hospital in Paddington weighing 8lbs 7oz.
    Mars is now brighter and bigger than usual

    Mars is now brighter and bigger than usual

    In the picture the device has captured the sand storm, which took place on the red planet close to him . The planet looks bigger and brighter because she is now much closer to us than over the past 15 years.
  • NBA Draft: Big Board for Cleveland Cavaliers

    NBA Draft: Big Board for Cleveland Cavaliers

    Then there was a change of thinking , at least in the minds of many people in charge of mock drafts and therefore "in the know". Teams will have five minutes to make their selection or make a trade deal with another team who wants their pick in the draft.

    Cilic gears up for Wimbledon with strong Queen's opener

    You can't live on the glory from past year . "Everything is working well but I can not expect to much coming back from injury". Muller, ranked 32nd, will play top seed Croatian Marin Cilic or Spanish veteran Fernando Verdasco in the second round.
    Microsoft News launches for Android and iOS, uses AI to recommend stories

    Microsoft News launches for Android and iOS, uses AI to recommend stories

    It'll be the driving force behind MSN.com , the Microsoft Edge start page and the Microsoft News app for iOS and Android . Stories load in a stripped down view inside the app, which scrolls smoothly to the nest story when you get to the bottom.
  • New 'Time' magazine cover shows Trump looking down at crying migrant child

    New 'Time' magazine cover shows Trump looking down at crying migrant child

    Children and their parents will now be detained together until their criminal proceedings come to an end. An agent asked the mother to put the child down, and the little girl immediately started crying .
    France v Peru: Les Bleus calm after unconvincing start

    France v Peru: Les Bleus calm after unconvincing start

    Meanwhile for Peru, Paolo Guerrero likely starts to give this team a spark from the beginning, as it's now do or die time . However, Peru defender Luis Advincula is optimistic that a win is possible against France's strong squad.
    Trump ends his policy of family separations

    Trump ends his policy of family separations

    The order does not end a "zero tolerance" policy that calls for criminal prosecution of immigrants crossing the border illegally. The president, he said, was in an "unsustainable position and would like to be bailed out of it without having to admit fault".
  • North Korea, China discuss 'true peace', denuclearisation

    North Korea, China discuss 'true peace', denuclearisation

    The Pentagon says that North Korean officials have indicated in the past that they have the remains of as many as 200 USA troops. The officials weren't authorized to discuss the preparations before an official announcement so spoke on condition of anonymity.
    Minnesota gets regular PGA Tour stop in 7-year deal

    Minnesota gets regular PGA Tour stop in 7-year deal

    It's had a Ryder Cup and Final Fours and the Super Bowl. "Seeing what's happened here in the past was a big, big plus for us". The PGA Tour will announce the date of the inaugural 3M Open as part of the 2019 PGA Tour schedule release on July 20.
    Mobile, Sprint file merger proposal with FCC

    Mobile, Sprint file merger proposal with FCC

    According to the documents found by BRG , Layer3 is having to pay between 20 and 30 percent more in fees than their larger rivals. T-Mobile CEO, John Legere shared the news on Twitter along with a new website dedicated to detailing and promoting the merger .


Popular

Toxic plant that burns skin, causes blindness spreading in U.S.
Giant hogweed is so unsafe because it releases a sap that contains chemicals called photosensitizing furanocoumarins . Compresses soaked in an aluminum acetate mixture - available at pharmacies - can provide relief for skin irritations.

Ronaldo broke Puskas record with bullet header
Among players from all continents, Ronaldo now trails only Ali Daei, who scored 109 goals for Iran from 1993 to 2006. Meanwhile, Ronaldo killed it on the pitch. scoring the only goal to help Portugal defeat Morocco, 1-0.

Melania Trump makes surprise visit to US-Mexico border
Trump was reportedly an influence in her husband's decision to sign executive action to keep families together during border processing.

Trump reverses on family separations
Trump, speaking to reporters at the White House , said he hoped his measure would be matched with legislation in the U.S. It was not immediately clear what Trump, who had previously blamed the family separations on Democrats, would sign.

'Embarrassed and disappointed' Mickelson apologizes for US Open penalty
Had he played the ball conventionally, he risked a score higher than the 10 he ended up getting on the par 4 hole. He chatted with his family after emerging from the scoring room, and then signed autographs before walking away.

Koko the Gorilla Dead at 46
From an early age I was fascinated with Koko and she taught me so much about love, kindness, respect for animals, and our planet". Koko made famous friends like Fred Rogers, who appeared on TV as Mr.

Steph Curry Defends Ayesha's Restaurant Against Houston Haters
A Houston restaurant that hasn't even opened yet has sparked a full on Yelp war between National Basketball Association rivals. As soon as Warriors fans caught wind of what was going on, they jumped into the mix to defend the restaurant.

Major Announcement At WWE UK Championship Tournament Tapings
While NXT brass could book UK talent for Takeover events, NXT UK should have its own spotlight and events. The women's division will probably include the likes of Jinny and MYC standout Toni Storm.

Koko the Gorilla Dies at 46
She was widely promoted through appearances and the release of a picture book about her and a kitten that lived with her. The popular gorilla, known for her extraordinary mastery of sign language, has passed away at the age of 46.

NYT under fire for spiking a Stephen Miller interview from its podcast
President Donald Trump fulfilled his immigration promises - even without a physical border wall or any other congressional measure, Politico reported .