Instagram launches IGTV with videos up to one hour long

22 June, 2018, 01:13 | Author: Sammy Rose

In September, Instagram said it had some 800 million monthly active users. The company also announced that it has amassed 1 billion users. First, Instagram is now a global community of one billion! Since our launch in 2010, we've watched with amazement as the community has flourished and grown. We'll let you know when the Android app shows up.

Watch out, YouTube. Instagram today launched a new app for watching long-form vertical video on your phone, IGTV. IGTV is different in a few ways.

With IGTV, Instagram moves closer to taking on Google's YouTube and Snapchat. Anyone can post their own videos to IGTV via the app or the web and create their own "channel".

Another unique feature of this app: it has been formatted so that all videos play vertically. Like cable TV, you just turn it on and mindlessly consume all the content.

"You don't have to search to start watching content from people you already follow on Instagram and others you might like based on your interests", Systrom wrote in a blog post today. When you open the app it automatically starts playing videos from people you follow.

"With all of the cat videos, how do you find the creators you guys all love?" founder-CEO Kevin Systrom asked the crowd at the launch, according to Deadline.

North Korea, China discuss 'true peace', denuclearisation
The Pentagon says that North Korean officials have indicated in the past that they have the remains of as many as 200 USA troops. The officials weren't authorized to discuss the preparations before an official announcement so spoke on condition of anonymity.


New 'Time' magazine cover shows Trump looking down at crying migrant child
Children and their parents will now be detained together until their criminal proceedings come to an end. An agent asked the mother to put the child down, and the little girl immediately started crying .


Trump told Apple CEO iPhones will be spared from China tariffs
Japan's Nikkei sank 0.8 percent as worries over growing protectionism overshadowed stronger-than-expected export data. The Trump administration on June 15 said that it will impose a 25 per cent tariff on $50 billion of Chinese exports.


IGTV could not only evolve as a monetising platform but also as a platform which supports viewership. Creators will have their own dedicated channels, too.

Instagram is targeting mobile users with IGTV, it's both a new app and a new platform - though you'll be able to see IGTV in the Instagram app itself.

Instagram boasts that IGTV will feature videos from creators like Lele Pons, former Vine star King Bach, and Fortnite streamer Ninja, but like YouTube, it'll also allow for anyone to post videos. It is especially popular with younger people. Unlike the Instagram app, videos made with IGTV can last up to an hour.

The differentiating factor between them is that everyone will be given access to vertical videos, not just the social media's elite. However, the discover feature is available when you swipe up.

IGTV won't be an app exclusive to the verified accounts or big accounts.

Recommended:

  • Trump reverses on family separations

    Trump, speaking to reporters at the White House , said he hoped his measure would be matched with legislation in the U.S. It was not immediately clear what Trump, who had previously blamed the family separations on Democrats, would sign.

    Socceroos' World Cup hopes alive after Denmark draw

    Tom Rogic of Australia runs with the ball under pressure from Lasse Schone of Denmark during the 2018 FIFA World Cup Russia. Pione Sisto almost gave the Danes the advantage just after the halftime break, but his shot went to the right of the goal.
    Steph Curry Defends Ayesha's Restaurant Against Houston Haters

    Steph Curry Defends Ayesha's Restaurant Against Houston Haters

    A Houston restaurant that hasn't even opened yet has sparked a full on Yelp war between National Basketball Association rivals. As soon as Warriors fans caught wind of what was going on, they jumped into the mix to defend the restaurant.
  • Koko the Gorilla Dead at 46

    Koko the Gorilla Dead at 46

    From an early age I was fascinated with Koko and she taught me so much about love, kindness, respect for animals, and our planet". Koko made famous friends like Fred Rogers, who appeared on TV as Mr.
    Israeli PM's wife charged with fraud, breach of trust

    Israeli PM's wife charged with fraud, breach of trust

    Prosecutors say Netanyahu had the government pick up the tab - and falsely claimed there wasn't a cook at the residence.
    NYT under fire for spiking a Stephen Miller interview from its podcast

    NYT under fire for spiking a Stephen Miller interview from its podcast

    President Donald Trump fulfilled his immigration promises - even without a physical border wall or any other congressional measure, Politico reported .
  • Mars is now brighter and bigger than usual

    Mars is now brighter and bigger than usual

    In the picture the device has captured the sand storm, which took place on the red planet close to him . The planet looks bigger and brighter because she is now much closer to us than over the past 15 years.
    Major Announcement At WWE UK Championship Tournament Tapings

    Major Announcement At WWE UK Championship Tournament Tapings

    While NXT brass could book UK talent for Takeover events, NXT UK should have its own spotlight and events. The women's division will probably include the likes of Jinny and MYC standout Toni Storm.
    Trump ends his policy of family separations

    Trump ends his policy of family separations

    The order does not end a "zero tolerance" policy that calls for criminal prosecution of immigrants crossing the border illegally. The president, he said, was in an "unsustainable position and would like to be bailed out of it without having to admit fault".
  • Melania Trump makes surprise visit to US-Mexico border

    Melania Trump makes surprise visit to US-Mexico border

    Trump was reportedly an influence in her husband's decision to sign executive action to keep families together during border processing.
    Minnesota gets regular PGA Tour stop in 7-year deal

    Minnesota gets regular PGA Tour stop in 7-year deal

    It's had a Ryder Cup and Final Fours and the Super Bowl. "Seeing what's happened here in the past was a big, big plus for us". The PGA Tour will announce the date of the inaugural 3M Open as part of the 2019 PGA Tour schedule release on July 20.
    Pakistan player tests positive for prohibited substance

    Pakistan player tests positive for prohibited substance

    As per the rules, the opening batsman is set to be suspended from global cricket for a period of three months. Sources informed that Shehzad's test was taken during a recent domestic cricket tournament.


Popular

Toxic plant that burns skin, causes blindness spreading in U.S.
Giant hogweed is so unsafe because it releases a sap that contains chemicals called photosensitizing furanocoumarins . Compresses soaked in an aluminum acetate mixture - available at pharmacies - can provide relief for skin irritations.

Love Island's Sophie Gradon Dead at 32
On Twitter , as her beau cradled his dog, she gushed: "When the love of your life loves his dogs like this you know he's the one". Reality star Sophie Gradon , who appeared in the hit dating show Love Island back in 2016, has passed away at the age of 32.

Ronaldo broke Puskas record with bullet header
Among players from all continents, Ronaldo now trails only Ali Daei, who scored 109 goals for Iran from 1993 to 2006. Meanwhile, Ronaldo killed it on the pitch. scoring the only goal to help Portugal defeat Morocco, 1-0.

Man Arrested In Fla. Murder Of XXXTentacion
The Broward County Sherriff's Office had offered a $3,000 (£2,200) reward for any information about the killing. Detectives said Onfroy was approached by two armed men, and that the shooting may have been part of a robbery.

Black Widow: director shortlist emerges for Marvel movie
Jac Schaeffer is writing the script for the film, with Scarlett Johansson expected to reprise the titular role. According to Deadline , filmmaker Cate Shortland is reportedly on the shortlist of potential directors.

NBA Draft: Big Board for Cleveland Cavaliers
Then there was a change of thinking , at least in the minds of many people in charge of mock drafts and therefore "in the know". Teams will have five minutes to make their selection or make a trade deal with another team who wants their pick in the draft.

Microsoft News launches for Android and iOS, uses AI to recommend stories
It'll be the driving force behind MSN.com , the Microsoft Edge start page and the Microsoft News app for iOS and Android . Stories load in a stripped down view inside the app, which scrolls smoothly to the nest story when you get to the bottom.

Prince William, Kate Middleton Announce Prince Louis' Christening Service
Waiting crowds caught a glimpse of the newborn swaddled in white blankets as he emerged with William and a radiant-looking Kate. The 45-minutes service, was also attended by her now father-in-law, Prince Charles , and Camilla, the Duchess of Cornwall .

Koko the Gorilla Dies at 46
She was widely promoted through appearances and the release of a picture book about her and a kitten that lived with her. The popular gorilla, known for her extraordinary mastery of sign language, has passed away at the age of 46.

Mobile, Sprint file merger proposal with FCC
According to the documents found by BRG , Layer3 is having to pay between 20 and 30 percent more in fees than their larger rivals. T-Mobile CEO, John Legere shared the news on Twitter along with a new website dedicated to detailing and promoting the merger .