Amazon Prime Day shopping topped US$4b, analyst estimates
22 Июля, 2018, 03:45 | Author: Regina Silva
Fire TV Stick with Alexa Voice Remote and Echo Dot were the best-selling devices.
"Prime Day offers us a unique opportunity to thank Prime members with our best deals", Amazon CEO of Worldwide Consumer Jeff Wilke stated.
Historically, the marketplace has lacked continuous app or mobile web traffic throughout the year.
Amazon Prime Video: Prime members can stream or download popular and award-winning Prime Original series like The Grand Tour, Golden Globe victor The Marvelous Mrs. Maisel, the newest season of Goliath starring Golden Globe victor Billy Bob Thornton, the highly anticipated Tom Clancy's Jack Ryan starring John Krasinski, which will premiere on August 31, 2018, as well as other popular movies and TV shows.
Amazon's 2018 Prime Day event got off to an inauspicious start at 3 p.m. Until other retailers catch up with the online giant, Amazon will likely break its Prime Day 2018 record.
The website glitches and downtime that Amazon experienced during its annual Prime Day sale may have cost it more than just some unhappy customers - the company is believed to have missed out on tens of millions of dollars in sales. This year, 17 countries celebrated Prime Day.
"Instead of building a loyalty program that is based on points, Amazon chose to charge a premium for clients willing to pay for a premium offering", he commented.
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"This has been a growing change in Amazon's business model because today, it's not enough for retailers to compete only online".
Moreover, Amazon reported late Tuesday that small and medium enterprises had already clocked in over $1 billion in sales by then, leading to an increase in optimism for investors eyeing the stock. We're seeing Amazon continue to recognize this changing dynamic as it further blurs the line between online and offline commerce offerings. 57% of consumer electronics shoppers were planning to make that purchase on Prime Day and 24% indicated they had been planning to wait three or more months to make that same purchase, indicating that Prime Day accelerated the purchase cycle for these products. It offers members exclusive shipping, shopping and entertainment benefits.
Prime day is not merely a revenue or GMV driver for Amazon, as the retail giant touts this mega spend-a-thon as a way to acquire more prime members, which has nearly doubled to around 100 million from 2016 numbers.
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