Furniture giant IKEA's first India store opens today in Hyderabad
09 August, 2018, 20:54 | Author: Regina Silva
While some of those shoppers were Ikea newbies, many were familiar with the company's brand and had been waiting for it to come to India. It is finally opening on August 9. "We are not opening a store, we're opening a country".
According to analysts, Ikea will have a tough competition in India as people are not used to putting assemble furniture together by themselves. "It's a big store and you need to have some energy boost halfway through". Different room sets including bathroom, kitchen and living room are on full display.
While Indians may be getting richer, creating an apparent golden opportunity for Ikea as in other emerging economies, spending levels remain low. Ikea, synonymous with being value for money, appeals to the Indian buyer's bargain-hunting nature.
"I lived in Singapore for six years, so I knew about IKEA".
Prising Indians away from local furniture makers that they trust is going to be hard for Ikea, according to retail experts.
Ikea has an answer to that as well.
September 13, 2016: Ikea says it's started construction of its first store in Hyderabad and is also looking for land in cities such as Delhi and Bangalore.
There are also more than 1,000 products under 200 rupees ($2.92) to satisfy consumers whom John Achillea, store manager, says have "big aspirations for their homes and small wallets".
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The culture of DIY furnishing is also alien and local consumers retain their trust in Indian products.
Ikea's Kampe also pointed out that the ₹200 price tag was identified as a number that Indians will be attracted to.
Inside the store has a massive 1,000-seater restaurant, which will serve customers a wide range of food items consisting of staples from Swedish and Indian cuisine, according to its site.
Ikea has also acquired land in Bengaluru, Mumbai and Gurugram and plans to open shop in Surat, Chennai and Ahmedabad.
The Hyderabad store is spread across 13 acre and is located at the tech hub HITEC City under Cyberabad. It will be open throughout the week from 10:00 am to 11:00 pm.
Instead of beef or pork, the company's signature meatballs - nearly as famous as its "Billy" bookshelves - will be either chicken or vegetarian. The beef and pork in the famous Swedish meatballs have been replaced with chicken and now shares space with biryanis, dal makhani and samosas, a plate of which is affordably priced at Rs 10.
Having completed its store in Hyderabad, IKEA a is now planning to open 24 other stores in India by 2025. In June, the company said it was likely to open more stores, possibly some smaller stores in cities to complement their typically larger showrooms in suburbs. For assistance in this, it will be offering in-house and outsourced assembly, an option to pick up and avail a delivery service as well.
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