FDA takes 'historic action' on youth e-cigarette 'epidemic'

14 September, 2018, 12:27 | Author: Sherman Richardson
  • FDA takes ‘historic action’ on youth e-cigarette ‘epidemic’	 	 	 			The teen vaping epidemic has made its mark in high schools

Under today's announcement, the five largest e-cigarette manufacturers will have 60 days to produce plans to stop underage use of their products.

"The FDA will not tolerate a whole generation of young people becoming addicted to nicotine as a trade-off for enabling adults to have unfettered access to these same products", he said.

"I now have good reason to believe that it's reached nothing short of an epidemic proportion of growth", Gottlieb said.

"E-cigs have become an nearly ubiquitous - and unsafe - trend among teens", the commissioner said in a statement.

In its enforcement action, the FDA recently sent nearly 1,200 letters to brick-and-mortar stores and online retailers warning them that they could face penalties for allegedly selling e-cigarettes to people under 18.

FDA Commissioner Scott Gottlieb has said that e-cigarettes, while still harmful, may be effective for adults who want to give up cigarette smoking, which kills nearly half a million Americans each year.

FDA Commissioner Scott Gottlieb announced the plan Wednesday, saying the agency is giving the manufacturers of Juul, Vuse, MarkTen, Blu, and Logic-which make up more than 97% of the U.S. e-cigarette market-60 days to submit their plans, USA Today reports.

Most of the violations found in the undercover blitz, conducted from June through August, were for the illicit sale of Vuse, Blu, JUUL, MarkTen XL and Logic e-cigarette products, according to the FDA.

"We're committed to the comprehensive approach to address addiction to nicotine that we announced past year", Gottlieb said. So we don't want to - we don't want to extinguish this opportunity entirely, because we do see some potential benefit from having these products on the market as a way for adult smokers to get access to nicotine, without all the harmful effects of combusting tobacco. "Hindsight, and the data that's now available to us, fully reveal these trends".

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"We're especially focused on the flavored e-cigarettes".

"This could result in a bullet through the head of Juul, the driver of youth initiation", said Nico von Stackelberg, an analyst with Liberum in London, told the news agency.

Dr Gottlieb said the agency plans to launch a national campaign to raise awareness of the risks to teens, as it sees signs that the number of users is increasing.

And if the trends in use that we're seeing right now continue, we're going to have to take even more dramatic actions.

The American Medical Association's Dr. Barbara McAneny also said the FDA could do much more, pledging that the association would "continue to advocate for more stringent policies".

Jefferies is also bullish on how the FDA's actions will affect major tobacco players.

They referred to it as an "epidemic of youth e-cigarette use". The agency issued 12 warning letters to companies that it says have deceptive marketing labels on e-liquids.

The FDA also targeted Juul retailers this spring, issuing 56 warning letters and six civil monetary penalties.

"We're announcing the largest ever coordinated initiative against violative sales in the history of the FDA". Since past year, FDA commissioner Scott Gottlieb and other federal officials have discussed e-cigarettes as a potential tool to ween adult smokers off cigarettes, although that benefit hasn't been proven.

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