Kleenex is rebranding its ‘Mansize’ tissues after complaints of sexism

21 October, 2018, 05:07 | Author: Regina Silva
  • Kleenex mansize tissues

Kleenex maker Kimberly-Clark is in the process of rebranding their "Mansize" tissues after buyers complained that the tissues were sexist.

Its website describes Kleenex Mansize as "soft and strong so you can be confident it won't let you down".

In a tweet, Kleenex said: "We recently made changes to our Mansize branding and will now be labeled as Extra Large keep an eye out in shops".

In a statement given to The Telegraph, a spokesman for Kleenex's parent company, Kimberly-Clark, has said that the firm was aiming to provide "a consistent increase of complaints on gender concern".

It says the boxes will now be labelled as "Extra Large" instead.

Kleenex "For Men" tissues were first launched back in 1956 when cotton handkerchiefs were still widely used, with the claim that they "stayed strong when wet".

The company came under fire on Twitter, with one mother revealing she was asked by her four-year-old son whether or not boys and girls could use the mansize tissues.

Meanwhile Waitrose has conceded a name change for its Gentleman's Smoked Chicken Caesar Roll after it was called "sexist" on Twitter.

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The roll, which is from Heston Blumenthal's range, contains anchovy mayonnaise, similar to Gentleman's Relish anchovy paste.

'Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously'.

The company are changing the name after 60 years following customer complaints that it was sexist. I said: I don't know & yes of course.

A Waitrose spokesperson said: "It's never our intention to cause offence - we're not dictating who should eat this sandwich". We hope anyone who tries it will love the distinctive flavours.

He then confirmed that the current Mansize product would be updated to become Kleenex Extra Large.

Sam Smethers, the chief executive of feminist group The Fawcett Society, explained why the move matters.

"I use "man-sized" tissues all the time - it just means I have a bad cold!"

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