Google Play Movies Hands Out Free 4K Upgrades, Drops 4K Pricing Too

23 October, 2018, 23:14 | Author: Cecil Buchanan
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Additionally, starting now Google Play 4K movies will also cost less, though Google hasn't indicated how much less. 4K movies will now cost you less on Play Movies & TV. Starting today, some previously-purchased movies will automatically be upgraded to 4K quality once it's available.

If you live in the US or Canada and own some SD and HD quality films purchased from the Google Play Movies & TV app, your content will receive a free upgrade to 4K once such a version is available from the movie studio.

This is all exciting news for anyone with a 4K TV.

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As part of the company's improved 4K experience, Google will now automatically upgrade previously purchased digital movies from participating Hollywood studios to 4K when available - even if customers originally bought the title in SD or HD. You will have the opportunity to click through and see a full list of the upgrades as well. With Google Play, it's now easier than ever for you to watch movies in the best quality possible, no matter which device you're using.

Along with the upgrade and price drop news, Google mentioned that they are continuing to upgrade the Play Movies app on Samsung, LG, and Vizio TVs, plus 4K viewing is available on Sony Bravia 4K TVs and most Samsung Smart TVs. The update is also bringing UHD streaming to 4K Samsung Smart TVs with support coming to LG televisions in the future.

Google will notify users which movies have been upgraded when they open the Play Movies & TV app.

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