Netflix testing mobile-only subscription

16 November, 2018, 19:40 | Author: Sammy Rose
  • Netflix testing mobile-only subscription

Entrackr queries to Netflix about its detail India plan did not elicit any response. Tech Crunch reports that in Malaysia, the mobile-only plan runs $4 a month - half the price of a basic subscription. Tying Netflix plan pricing structure in Malaysia to its US offerings clearly wasn't keeping it competitive when compared to the local market.

This makes their services more low-priced than the cheapest package of the streaming service behemoth. A Netflix spokesperson told the site that there are similar trials "running in a few countries", but wouldn't offer up any specifics.

"We are just getting started in India. This line-up cuts across genres from horror to fantasy and in locations from Leh to Mumbai", said Ted Sarandos, Chief Content Officer for Netflix. He didn't reveal any information about the plans in his interview, however.

More than 79 million of their subscribers come from outside of the United States, and Netflix was able to bolster its yearly earnings with a strong third quarter that saw them gain 7 million subscribers.

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At half the price of the basic Netflix package in the country, the move is created to tap into a market that leaped a generation of technology and went straight to mobile.

There is a caveat to this mobile plan: you will only be able to stream in standard definition and it looks like streaming to a larger screen is disabled. The Netflix heads want to be sure the consumer market is interested in an adjusted service at a cut-rate, and secondly: rigid pricing may be of interest in expanding markets where rigid pricing is a major deterrent.

According to TechCrunch, Malaysia is one of several countries where Netflix is testing the mobile-only plan. "But even on the existing model, we feel like we have a long runway ahead of us in India" Peters had said after Netflix's October earnings announcement.


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