Most Black Friday 'deals' cheaper at other times, says Which?

20 November, 2018, 18:59 | Author: Regina Silva
  • Black Friday 2018 Deals Tracker for Thanksgiving Day

When looking at the two-week period surrounding the day itself, the consumer body found 76% of the items were cheaper or the same price at other times of the year. Although some chains, including Marks & Spencer and Asda, have stepped down their involvement in recent years, Black Friday has become a near fortnight-long £10bn shopping extravaganza, largely online.

Thanksgiving is just around the corner, and along with tables full of food, that also means the arrival of the shopping holiday known as Black Friday.

In addition to Black Friday 2018 Amazon savings on video game and Fire TV hardware, Amazon also has a few fresh deals on new HD televisions.

Alex Neill, Which? Managing Director of Home Products and Services, said: 'The results of our investigation will disappoint many who are expecting nothing but bargains this Black Friday.

According to Which?, almost nine in 10 of last year's Black Friday "deals" were cheaper or the same price at other times of the year.

Here are the hottest Black Friday 2018 Amazon deals for gamers and other tech-oriented consumers.

Ditto John Lewis (14) and Amazon (18) - particularly the latter, because Amazon goes absolutely all-out for Black Friday and 18 deals is pretty much the number they've got through by the time the page loads.

A John Lewis spokesperson said that prices are matched throughout the year as part of the chain's Never Knowingly Undersold commitment. "This does not exclude these products from other promotions".

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According to Which?, it was £50 cheaper on at least 62 occasions after Black Friday and even dropped a further £150 for at least four days at the end of December and beginning of January.

"For example, a 60" 4K TV, was advertised at £799 by Amazon on Black Friday a year ago but this wasn't actually its cheapest price.

LG brand 60in 4K TV was advertised at £799 by Amazon on Black Friday. Is anyone surprised to hear that something might be available cheaper in the January sales than it is before Christmas has happened?

But researchers found the camera selling for £10 less at least 27 times in June and July 2017.

There are a lot of deals to sort through, though, so we've tried to take some of the work out of it for you.

Don't worry about missing out on a good offer as research has revealed that you could be better off waiting until after Black Friday anyway.

If you need to buy something, always make sure you've done your research and checked product reviews first.

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