IPhone Sales Fail Triggered "Fire Drill" at Apple

06 December, 2018, 16:27 | Author: Sammy Rose
  • IPhone XR

This effectively lowers the price of a new iPhone ... without Apple having to go through the embarrassment of actually lowering the price.

Though I was impressed with Apple's iPhone XR, particularly the smartphone's 720p LCD display, the smartphone remains pricey in Canada when purchased outright.

Lending even further credence to this stark outlook, Apple recently updated its official Apple.com webpage with a number of new tell-tale additions, including the launch of a limited-time promotion where those trading in select iPhone models with the intent of upgrading to an XS or XR will receive an additional ~$100 in trade-in credit. The marketing effort is described by an Apple source as a "fire drill".

The case can be yours for $39 in the US. This offer is valid for anyone with an iPhone SE, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, and iPhone X. Newer iPhone models like the iPhone X and XS are unlikely to see any major battery-related issue right now. That, of course, doesn't mean it's selling well compared with models in previous years.

Apple's shares are down about 20 percent since it reported its October quarter earnings, which revealed flat year-over-year iPhone sales but revenue growth of 30 percent.

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"What has made the success of Apple, a concentrated portfolio of highly desirable (and pricey) products, is now facing the reality of market saturation", HSBC analysts wrote in a note to investors.

No discounts on the iPhone XS, but Apple will give you more for an old iPhone.

Apple is said to be ready to offer subsidies to operators to discount the iPhone XR in Japan.

One of the biggest selling points of the iPhone XR is its colorful design. As you'd expect, wireless charging will work through it without a hitch.

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