Apple trolls Google with giant billboard at CES 2019

08 January, 2019, 15:08 | Author: Sammy Rose
  • CES conference

This year, Apple has a strong message for Google, Amazon, and other tech companies who rely on sharing our data over many channels.

The ad's placement takes on extra irony when you notice that Google's CES presence is even bigger than it was past year - the company once again wrapped the Las Vegas monorail with "Hey Google" ads and once again it is building a huge playhouse in the convention center parking lot.

And if you're going to troll, make like Apple and be smart about it.

With a minimal, white-text-on-black design, the ad features text prominently reading "What happens on your iPhone, stays on your iPhone", alongside an outline of Apple's smartphone.

The billboard is a riff off the popular phrase "What happens in Vegas, stays in Vegas".

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Tech darling Apple is not expected to attend this year's Consumer Electronics Show (CES), but rivals may still feel its presence.

Capping off a long second day of announcements and product demos at CES 2019 is Sony, with what should be an entertaining press conference on Monday night.

Apple spent a lot of time in 2018 taking Facebook and Google to task for their disgusting privacy policies.

CES starts Tuesday and runs through Friday. This illustration picture taken on April 29, 2018, shows the logo of Apple displayed on a screen and reflected on a tablet in Paris.

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