Google Chrome’s ad-blocking feature will roll out worldwide in July

10 January, 2019, 23:40 | Author: Sammy Rose
  • Police image via Shutterstock

Google will expand Chrome's recent adblocking endeavors beyond the U.S., Canada, and Europe later this year, the company has announced.

Today, the Coalition for Better Ads announced that they are expanding their Better Ads Standard worldwide on July 9th.

For publishers whose sites shows a repeated behavior of displaying these types of abusive ads, Google will alert a site owner through their Ad Experience Report.

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In the Chromium blog post, Google also said, "Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere". Chrome's ad-blocking mechanism will follow a set of guidelines called the "Better Ads Standards" to determine if an ad exhibits spammy behaviour and whether it should be blocked.

Currently, Chrome's ad blocker is only active for Chrome users in the US, Canada, and Europe, after it was initially rolled out in an initial stage in February 2018.

Chrome started blocking such ads back in February past year while Google also put a halt to selling ads that violate the Coalition for Better Ads' guidelines and have a negative impact on the web browsing experience. The 12 different types of ads that will be blocked include pop-ups, auto-playing videos, full-screen ads, along with pre-stitial ads that generally appear before a page has even fully loaded. Google analyzes sites and warns those with overly intrusive ads that they'll be added to a blacklist if they don't change their ways. Now, with the help of the Chrome ad blocker, users will see a massive change in their web experience. "As of January 1, 2019, two thirds of all publishers who were at one time non-compliant to the Better Ads Standards are now in good standing", said Ben Galbraith, Senior Director of Product for Google Chrome. Further, out of millions of sites we've reviewed to date, less than 1 percent have had their ads filtered. As of July 9, the same ad blocking practices will affect sites in all countries.

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