FreeDive, new streaming service from Amazon's IMDb, offers free films, TV

11 January, 2019, 15:36 | Author: Cecil Buchanan
  • Freedive is available through your computer or Amazon Fire TV device.                  Sarah Tew  CNET

Freedive is promising shows like Heroes, The Bachelor and Without a Trace, as well as movies like The Last Samurai, Memento and Awakenings.

The company said its existing video content - trailers, interviews, and original short series - will be integrated into the new service.

Amazon Prime Video which is locked in an intense competition against Netflix and Star India owned Hotstar, off-late has also build its film library by acquiring some of the latest films such as Thugs of Hindostan. The company has launched their new service, titled Freedive, which offers movie streaming for free, with periodic ad breaks providing their needed revenue.

Add another player to the growing field of streaming services. Customers don't need a subscription to enjoy Freedive content, but they do need either a Fire TV device or a computer to access the content through IMDb's website.

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IMDb claims it has 250 million unique visitors a month looking up information about more than five million movies and shows. At launch, only a few hundred titles were available to stream/. Starting this week, Fire TV device customers will see a new IMDb Freedive icon in the "Your Apps & Channels" row, or they can use Alexa voice commands - "Alexa, go to Freedive" - to access the content.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, Founder and CEO of IMDb. In 2018, the digital video advertising industry grew 30 percent to $28 billion in the US, eMarketer reports.

Amazon is diving into the free streaming video pool. Meanwhile, Amazon's entire ad business has been growing rapidly, and it is now the No. 3 digital ad company in the US, according to eMarketer.

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