LG Display declares war on motion blur with big screen OLED panels

11 January, 2019, 15:38 | Author: Sammy Rose
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At CES 2019 in Las Vegas, LG Display CEO Han Sang-beom said Samsung's entry into the OLED market would rather spur technological advances in terms of equipment, materials and a supply chain. LG has created a TV with a display that uses revolutionary flexible screen technology that allows the screen to roll up and roll back out when needed.

OLED uses self-lighting pixels that can be turned on and off individually for exact control of image brightness and quality, delivering infinite contrast ration optimized for high-dynamic range content.

A rolling OLED display was possible because unlike TV panels of the past, OLED screens don't need backlight to show color, but have molecules that let out light on their own. However, the remaining new technology introduced by the company may most likely appear in products in the current year itself.

According to LG, the 65-inch screen is held it in place with brackets at the base that prevents it from wobbling when upright. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC.

"What science fiction directors imagined decades ago is now reality", LG senior vice president of marketing David VanderWaal said while introducing the OLED TV R at CES 2019.

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"In Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard", said the company.

Another feature of the TV punted by LG is its built-in sound system, which packs 4.2-channel output (100W) and support for Dolby Atmos.

The CES 2019 is in full swing, and as expected, the event isn't much about mobiles phones, but rather we are seeing different tech giants unveiling smart TV, Laptops and gaming monitors.

LG has created two Crystal Sound technology OLED televisions generations already in the past.

The device also supports Amazon Alexa and Google Assistant, along with Apple AirPlay 2 and HomeKit - making the TV a hub for home automation. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than U.S. $49 billion.

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