Samsung Galaxy M coming to India on January 28 as Amazon exclusive
14 January, 2019, 13:41 | Author: Sammy Rose
Since the company is targeting a younger audience, it comes as no surprise that the M series will be marketed as an online exclusive.
Samsung has officially confirmed its newly minted Galaxy M series is coming to India on Monday, January 28. Millennials comprise people who reached adulthood in the early 21st century. Meant to appeal to a millennial audience, the new series of phones have been designed in India. We expect to double up our online business.
Asim Warsi did not reveal the names of the Galaxy M phones that will be launched in India later this month. "That doesn't change per se".
Asked about the recent tightening of foreign direct investment (FDI) rules in India's ecommerce policy, which seeks to bring pricing parity between online and offline channels, Warsi said, "Our business approach will conform to the new policy".
Xiaomi has managed to maintain a steady lead over Samsung for over a year now, and had a 27.3% market share to its rival's 22.6%, buoyed by a almost 50% share in the online space and rapid expansion in its brick-and-mortar channel as well, in the July-September period, as per IDC.
Samsung will be launching the Galaxy M series in India prior to a global rollout.
The Galaxy M10 and the M20 series will come with FullView screen having wafer-thin bezels on all sides and boast small curved "V" shaped physical space on top, which will house the front-shooter, while the rest of the sensors will be hidden beneath the screen and the speaker is likely to be wedged in between the frame and the camera.
He said that Samsung finished the October-December 2018 quarter with 40% market share by value, as per GFK data, with a "healthy growth over the previous year". Warsi did not offer any specifics about the devices.
While the firm has yet to spill the beans on the possible spec of the smartphones under the new series, a number of leaks have however given away details specs and renders of the device especially the Galaxy M10 and Galaxy M20. One of the three devices will also come with a three-camera set-up.
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