Coke launches new flavor: the first one in more than 10 years

11 February, 2019, 08:57 | Author: Regina Silva
  • Coca Cola

Say hello to Orange Vanilla, which a press release tells us is the first new iteration on that classic Coke flavor in over a decade.

While reports suggest this is the first time the flavors will be available in the US, several people online have shared photos of the soda over the last two months claiming to have already tested it out.

Set to hit shelves nationwide on Monday, February 25, 2019, the new creamsicle-themed flavor will be available in two options: Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar. "That's why we leaned into the orange-vanilla flavor combination - which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way".

What do you think about the new flavor?

"The growth of Cherry Coke and Vanilla Coke - and their zero-calorie variants - has been really strong in recent years even with very limited marketing support", Coca-Cola brand director Kate Carpenter said.

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Before settling on Orange Vanilla, Coke considered raspberry, lemon, and ginger flavored versions of the drink.

Soft drinks giant, The Coca-Cola Company are known for their quirky and light-hearted tone aside from the iconic fizzy goodness that is the Coke drink itself. The company quickly returned to its original recipe.

Other flavors in the Coke Zero Sugar line include Coca-Cola Cherry Zero Sugar, Coca-Cola Vanilla Zero Sugar, and Caffeine-Free Coke Zero Sugar.

New flavors, he added, are a way of drumming up attention for the brand.

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