Fitbit's New Fitness Trackers Are Only Available to Businesses

11 February, 2019, 18:20 | Author: Sammy Rose
  • Fitbit's New Fitness Trackers Are Only Available to Businesses

The big picture: Fitness tracker sales to individuals have not been going so well for Fitbit, but corporate partnerships with healthcare businesses and enterprise clients are keeping the company afloat with opportunity for growth.

Called the Inspire and the Inspire HR, and roughly equivalent to the Fitbit Charge 3, the tracker is created to be used as part of employee or insurance wellness schemes, allowing end users to earn rewards for healthy activity and exercise. The basic version simply tracks steps and delivers basic phone notifications, while a more advanced version - the Inspire HR - adds heart-rate monitoring and exercise modes to the mix, along with the option to piggyback off phone Global Positioning System for accurate run tracking.

"The new Fitbit Inspire" just released a new fitness tracker.

Fitbit hasn't announced any official pricing for these new devices, though it's apparently the company's cheapest device so far. Fitbit claims the Inspire fitness band's battery can last up to five days on a full charge. The HR variant can also track sleep stages (light, deep, REM) and can also record real time pace and distance via user's smartphone Global Positioning System.

As their names suggest, the Inspire HR features a heart rate monitor, while the stock Inspire lacks this feature. However, the company now seems to plan to launch a fitness tracker for kids.

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The Fitbit Inspire ships in "Black" and "Sangria" colours, whereas the Fitbit Inspire HR comes in "Black", "White/Black", and "Lilac" colour options.

Fitbit now has over 6.8 million wellness program members that are using fitness trackers. A clip accessory, however, is sold separately.

Given that nothing substantial is known about this upcoming fitness tracker, it's unlikely to get launched before the end of Q2 2019.

Apart from the leaked images and the fact that the device is aimed at kids, there's no more information available about this fitness tracker at this time. Both the new trackers aim business users.

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