It also flagged to investors in its quarterly results a subpoena it received past year from the U.S. Securities and Exchange Commission related to its procurement practices. Those operations handle interactions with outside suppliers.
As for the SEC investigation, Kraft Heinz said the subpoena prompted it to launch its own review, which resulted in a $25 million charge for expenses that should have been accounted for previously.
The steep write-down and loss in the quarter is a devastating recognition that efforts to change the trajectory of the company have not been as successful as once thought.
Kraft Heinz, like others in the industry, is facing increased competition from less expensive, retailer brands, as well as growing consumer preference for non-processed food.
Families, particularly in the US, have pivoted sharply away from processed foods and toward more simple and fresh ingredients.
Shares of Kraft Heinz fell 27% in early trading.
Warren Buffett will release his widely anticipated annual letter to Berkshire Hathaway shareholders on Saturday, the same day that the sprawling conglomerate will report its quarterly earnings.
It has cut costs aggressively, but it appears that the effect has not been what was expected.
"We have been bullish on KHC for its role as a likely consolidator in packaged food, but now believe we likely were overly optimistic in both its likelihood of getting a sizable deal done and of the quality of the growth profile for any ensuing company", Piper Jaffray analyst Michael Lavery said in a client note Friday.
On Friday, Barclays' analyst Jay Gelb lowered estimates for Berkshire Hathaway's Q4 EPS to $1,726 from $3,522 per A share and to $1.15 from $2.35 per B share.
Two years later, Kraft Heinz tried and failed to acquire Unilever for $143 billion in a deal that might have allowed it to continue cutting costs and increasing margins, analysts said.
"The weak underlying performance of the business and the continued need to reinvest back into the business likely keeps the company from pursuing consolidation any time soon", Growe said.
Under 3G, Kraft Heinz embraced zero-based budgeting, a cost-conscious strategy meant to improve operating margins that requires managers to justify all expenses, from pencils to forklifts.
"Investors for years have asked if 3G's extreme belt-tightening model ultimately would result in brand equity erosion", JPMorgan analyst Ken Goldman said.
"We think the answer arguably came yesterday in the form of a $15 billion intangible asset write-down for the Kraft and Oscar Mayer brands", said Goldman, who cut his rating to "neutral" from "overweight". Its overall global sales also edged up, but its profit when excluding one-time charges still fell short of Wall Street expectations.
The firm's shares, which have been sliding for about two years, fell below $35 Friday.
Going forward, Kraft Heinz will award shareholders with a dividend of 40 cents each quarter, a marked drop from the 63 cents it paid out prior.
Once again, St-Pierre would avenge his loss after claiming an interim title against Hughes as he defeated Serra via TKO at UFC 83. St-Pierre reportedly hoped to land a super-fight with lightweight champ Khabib Nurmagomedov, but failed to reach an agreement.
In the currency market, the Australian dollar was in the spotlight after employment numbers for January topped expectations. The most-active coking coal contract for May delivery DJMcv1 rose more than 2 percent during morning trade on Thursday.
Javid also guaranteed that Begum's son citizenship will remain unaffected by the move to deprive Begum of her rights. Public sentiment hardened against Begum after she showed little remorse in initial interviews from the refugee camp.
A 7.5 magnitude natural disaster shook Ecuador early Friday morning, according to the United States Geological Survey. The quake caused tremors that Ecuadorian President Lenin Moreno said were felt around the country, Reuters reports.
An arrest warrant will be issued by the state's attorney's office for Kraft, as he lives outside the state of Florida . The spa's owner, 58-year-old Hua Zhang, was arrested and charged with 26 counts of procuring prostitution.
Pierre sat down in front of cameras with two Ultimate Fighting Championship belts flanking him at his table. Now, the 37-year-old Canadian has confirmed that it is time for him to leave the MMA world behind.
The S&P 500 posted 38 new 52-week highs and no new lows; the Nasdaq Composite recorded 99 new highs and 17 new lows. The carrier dragged down shares of other airlines, sending the Dow Jones US Airlines index down 2.40 percent.
Harris was doomed the moment his son took the stand and revealed he had not told the truth about what he knew of Dowless' conduct. Instead it voted to open an investigation into an absentee ballot scheme that investigators have now been unspooling for months.
According to Bregman he recorded the interview with Carlson on Tuesday and it was meant to air that night, but never did. A video of Fox News reporter Tucker Carlson has been leaked online, that shows him lose his temper during an interview.
The compensatory selections are awarded to teams based on the Compensatory Draft System's net loss formula. They now have two picks in the fourth round and one pick in the second, third, fifth and seventh rounds.
The United States was first to recognize Guaido's leadership, with a number of its allies swiftly following its lead. Annette Taddeo, in turn, said she was "dumbfounded", suggesting that Sanders was not properly briefed on the matter.
Today Razer has announced that the update to Android 9 Pie is headed to the Razer Phone 2 next week, on February 27 to be precise. Based on an anonymous tip provided to Droid-Life, Razer has laid off most of their mobile device and hardware engineering staff.
Angel tax breather for start-ups
Now an entity would be considered as a startup up to a turnover of Rs 100 crore as against the earlier limit of Rs 25 crore . Many had raised concerns on notices sent to them under Section 56 (2)(viib ), to pay taxes on angel funds received by them.
Hsieh stuns Kerber to reach Dubai quarters
American Sofia Kenin , victor of last month's Hobart title, defeated Russian 11th seed Daria Kasatkina 6-3, 2-6, 6-4. Kvitova , Wimbledon champion in 2011 and 2014, said she was unfazed about the early midday start to her match.