Amazon shoppers are being conned by thousands of fake 'five-star' reviews

18 April, 2019, 05:09 | Author: Regina Silva
  • Amazon parcel

When researchers searched for headphones they found all the products on the first page of results were from unknown brands and nearly nine in 10 of more than 12,000 reviews for these products were from unverified purchasers.

The consumer group Which? analysed the listings of hundreds of popular tech products in 14 online categories including headphones, dashcams, fitness trackers and smartwatches, checking for telltale signs of suspicious reviews.

The analysis of other categories such as smartwatches found that unverified reviews making up 99 percent of the ratings for the top four products.

The study says that search results for gadgets are dominated mostly by brands no one has ever heard of, but their reviews are positive.

Amazon is inundated with tens of thousands of "potentially fake" five-star product reviews, a United Kingdom consumer group claims.

Amazon said it was using automated technology to weed out false reviews.

For example, headphones made by the brand Celebrat had 439 reviews which had only five-star reviews, all unverified, and all being posted on the same day.

Jaguar's electric I-Pace takes the World Car of the Year award
Despite its flaws the Suzuki Jimny is sold out in Australia for 12 months and some dealers have stopped taking orders. Finally, the World Urban Car award went to the Suzuki Jimny , which held off the Hyundai Atos/Santro and Kia Soul.

The more rashers you eat increases risk of bowel cancer, study finds
She suggests reducing red and processed meat by trying meat free Mondays, or recipes that use fresh chicken and fish. Around one in every 15 men and one in every 18 women will develop bowel cancer during their lifetime.

Barr rules to keep asylum seekers in detention during deportation proceedings
Sessions resigned from his position in November, leaving the case to Barr to decide. DHS officials did not immediately respond to a request for comment on the decision.

Hannah Walsh of Which? said: "97% of shoppers rely on online customer reviews to help make a purchase, according to a survey we conducted in September 2018 of more than 2,000 adults".

"This makes fake reviews a serious problem - at best they could mislead you into buying a product that's not as good as it appeared, at worse you could end up with something that's not even fit for goal". The group found that headphones, particularly from "unknown" brands, had attracted thousands of fake reviews.

It said it invested "significant resources" to protect its review system "because we know customers value the insights and experiences shared by fellow shoppers". It confirmed that it has clear participation guidelines for both reviewers and selling partners and it suspends, bans, and takes legal action on those that violate guidelines.

Check the reviewer's profile. Have a look at all of their reviews.

ReviewMeta "believed every five-star unverified review of the top 10 pairs of headphones when sorted by average customer review was fake", Which? wrote.

Look for reviews below five stars.

Two weeks ago, Which? revealed how many genuine customer reviews on the websites of Amazon, Argos, Currys PC World and John Lewis, gave five-star ratings to products it had tested and rated as a "Don't Buy". One-word, non-specific reviews they can leave across multiple products are a giveaway.


  • Disney Donates $5 Million to Help Rebuild Notre Dame Cathedral

    Disney Donates $5 Million to Help Rebuild Notre Dame Cathedral

    Notre Dame will be closed for at least five years while the building is restored following the devastating fire . An initial fire alert was sounded at 6:20 p.m., as a Mass was underway in the cathedral, but no fire was found.
    Lexus aims at luxury minivan market with LM 350

    Lexus aims at luxury minivan market with LM 350

    Flanking the massive grille are sharp triple beam LED headlamps with the brand's signature "tick' daytime running lights". If super-luxurious rear seats aren't your thing, the LM will also be available as a conventional seven-seat minivan.
    Samsung Galaxy Fold review units are already broken

    Samsung Galaxy Fold review units are already broken

    Both the Galaxy A60 and the Galaxy A40s come with NFC support, as is standard for mid-range Galaxy phones launched in the country. However, the separate reports do suggest it may have something to do with the Galaxy Fold's polymer layer on top of the display.
  • Microsoft's Disc-Less Xbox One Arrives May 7th for $249.99

    Microsoft's Disc-Less Xbox One Arrives May 7th for $249.99

    For now, we'll just have to wait and see how well consumers can adapt to digital-only games and movies, if they're willing at all. The company is launching a new subscription package on Xbox One that bundles Xbox Live Gold and Xbox Game Pass together.
    Smash Bros. Ultimate 3.0 Update Detailed

    Smash Bros. Ultimate 3.0 Update Detailed

    Ultimate as Challenger #1 from the Fighters' Pass DLC, four months after his show-stopping reveal at The Game Awards 2018. Though the Smash Stage Builder technically leaked last week , Nintendo confirmed all remaining details in a lengthy video.
    Michelle Obama compares Trump to 'divorced dad'

    Michelle Obama compares Trump to 'divorced dad'

    Yes, we are in a low but we have been lower. "We have always come out at the other end - better and stronger". She also talked about the bogus birther conspiracy that Trump had championed for years.
  • Best Buy Names Barry CEO

    Best Buy Names Barry CEO

    Barry also emphasized a continuity of Best Buy's business strategy with no major shifts or leadership changes planned. The CEO credited with reviving a Best Buy is now stepping aside.
    Lori Loughlin felt she had ‘no choice’ but to plead not guilty

    Lori Loughlin felt she had ‘no choice’ but to plead not guilty

    Instead, Loughlin and Giannulli "decided to roll the dice" and rejected a plea deal. "Now they're in worse shape than before". In a statement, she expressed "deep regret and shame over what I have done". "This really is a family matter".
    Microsoft announces slimmer and lighter Surface Hub 2S

    Microsoft announces slimmer and lighter Surface Hub 2S

    The computing component of the Surface Hub 2S is modular, making the device both serviceable and upgradeable. There's no price tag yet for the 85-inch Surface Hub 2 , but the company says it'll be available in 2020.
  • Capcom Home Arcade ready to pummel you with nostalgia this October

    Capcom Home Arcade ready to pummel you with nostalgia this October

    This is so that you can have the old arcade experience of side-by-side multiplayer as you play the system's 16 preinstalled games. Looking over the images, its an all-in-one controller and gaming system.
    Porsche 911 Speedster debuts in NY  with 495bhp flat-six

    Porsche 911 Speedster debuts in NY with 495bhp flat-six

    The forefather of Porsche Speedster models, the 356 1500 America Roadster , had an aluminium body manufactured entirely by hand. The Porsche 911 Speedster Concept from previous year has made production, and the finalised vehicle has made its debut in NY .
    Carl’s Jr. to Debut CBD-Infused Burger on 4/20

    Carl’s Jr. to Debut CBD-Infused Burger on 4/20

    Starting small, in a market where cannabis regulation is "really strong", will allow Carl's figure out how to move forward. MT through close for $4.20, while supplies last - or the Federal Bureau of Investigation raids the joint, whichever comes first.


Cardiff City sink relegation rivals Brighton to boost survival bid
However, the brief moment of optimism was soon quelled as the visitors doubled their advantage five minutes after the restart. We pushed but unless we're managing to get goals we're generally on the back foot.

Subaru Outback adds turbo and huge touchscreen to fan-favorite
On all 2020 Outback trims, EyeSight Driver Assist Technology is standard, including adaptive cruise control and lane-centering. Subaru says the 2020 Outback has a number of improved suspension components that ought to make it more enjoyable to drive.

Kim Jong Un makes surprise visit to North Korea air force unit
The U.S. team is working with the North Koreans , Pompeo said, "to chart a path forward so that we can get there". He rejected partial denuclearization steps offered by Kim, which included an offer to dismantle Yongbyon.

New Update Allows Nintendo Switch To Transfer Save Files
It's important to take note that saved data will not stay on your system following completion of the transfer process. These updates were designed for those who started playing on someone else's console before getting their own Switch.

Hyundai unveils compact SUV Venue; launch next month
The India reveal of the new Hyundai Venue coincides with the global debut at the 2019 New York International Auto Show. At the rear, the styling is clean with the shoulder line running across the boot lid as well for a sculpted look.

Al-Aqsa Mosque fire: Burns same night as Notre Dame
The blaze was contained to Marwani Prayer Room, also known as Solomon's Stables, and did not spread, the Wafa news agency reports. As the iconic cathedral of Notre Dame burned in Paris, a fire broke out at the historic Al Aqsa mosque in Jerusalem .

'RIDICULOUS!' Iran pours scorn on US claims of Venezuela interference
Pompeo, speaking in Paraguay on April 13, reiterated that all options remain on the table for Venezuela. They went against the leadership of the country of Venezuela".

Gusev, KHL scoring leader, joins Golden Knights for playoffs
The Golden Knights acquired Gusev's rights during the 2017 National Hockey League expansion draft from the Tampa Bay Lightning . Gusev is eligible to play in the playoffs for the Golden Knights because he was on Vegas' "Reserve List" at the Trade Deadline.

Apple pledges to donate for Notre Dame restorations
The French prime minister has announced an global architects' competition to rebuild the spire of Notre Dame Cathedral . The Notre Dame cathedral was the setting for Disney's 1996 animated movie, The Hunchback of Notre Dame .

WNBA MVP Breanna Stewart Tears Achilles' Tendon in Right Leg
Unfortunately, Stewart landed on Griner's foot and collapsed to the floor, immediately grabbing at the back of her right ankle. If Stewart has indeed torn her Achilles, the WNBA will be dealt a huge blow.