Sony and Microsoft Partnering to ‘Enhance Customer Experiences’ Using the Cloud

18 May, 2019, 04:23 | Author: Sammy Rose
  • Microsoft, Sony Team Up To Work On Gaming Experiences, AI Solutions (NYSE:SNE)(NASDAQ:MSFT)

Microsoft and Sony said the two companies will explore joint development in Microsoft Azure cloud tech to support their respective game and content-streaming services. In a statement published to Microsoft's website, the companies say that this initiative in particular will include "building better development platforms for the content creator community", so at some point down the road, we might hear about Sony and Microsoft working together to improve platforms like Mixer. Sony, the current market leader in video games, lacks the global cloud computing infrastructure that will be needed to drive the coming generation of cloud-based game streaming services.

On top of that, Microsoft is now working on Project XCloud, which is aiming to allow anyone to stream console-quality games to a mobile device, PC, and other devices.

Sony and Microsoft have been games industry competitors ever since Xbox went up against the PS2, but the two companies have just announced some cloud-centric collaboration in their future. Sony already has its own streaming service, PlayStation Now, which allows users to stream PS4 exclusives on their PC.

And if you have PlayStation services running on your cloud platform, then that's a great advert to any other provider of content that you can deliver for them as well.

Semiconductors and AI will also form a basis for the strategic collaboration, integrating Sony's "cutting-edge image sensors with Microsoft's Azure AI technology" in a hybrid manner.

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For gamers eager to discover information about the next-gen PS5 and Xbox Two gaming consoles, then one event at E3 2019 looks like an absolute must: AMD's recently revealed "Next Horizon Gaming" event. Specifically, the two will be partnering in the cloud gaming and AI fields.

Amazon's cloud service AWS has cast a looming shadow despite Microsoft's Azure gains year over year, Amazon continues to sign and resign lengthy contracts with top-tier retailers and internet businesses.

Rivals Sony PlayStation and Microsoft Xbox are joining up forces to bring a better gaming experience to customers.

Kenichiro Yoshida, President and CEO, Sony Corporation and Satya Nadella, CEO, Microsoft Corporation, pose in this undated photo released by the Microsoft Corp. located in Redmond, Washington, U.S., May 16, 2019. Again, we're going to have to wait and see how this actually unfolds, but right now, it's clear that the two companies are getting along very well indeed.



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